• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

3

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

3

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
TechFortune 500

Here’s How Tim Cook Feels About Apple—and Donald Trump

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
June 15, 2017, 11:09 AM ET
Add Fortune on Google for similar content.

Apple CEO Tim Cook had some things to share about his former boss—and his current President—in a new interview.

Speaking to Bloomberg Businessweek in an interview published on Thursday, Cook shed light on a range of things, including his desire for Apple to remember and honor Steve Jobs. He went on to discuss Apple’s new smart home hub HomePod, and why he believes it could be an attractive addition to the smart home.

Soon after, Cook turned his attention to President Donald Trump, as well as critics who might say Apple (AAPL) is losing its innovation edge.

Get Data Sheet, Fortune’s technology newsletter

Here’s a deeper dive into Tim Cook’s latest talk with Bloomberg Businessweek:

  • Cook said that he doesn’t think about his legacy at Apple. Instead, he wants Steve Jobs’ principles of attention to detail, simplicity, and others, to “be the basis for Apple a century from now.”
  • Cook wouldn’t directly answer if customers will turn out in droves to pay $349 for the HomePod. He did, however, say that the smart home hub, which will come with high-end audio for music playback and Siri integration, will “rock the house” when it’s released in December.
  • In his interview, Cook said that he’s extremely excited about augmented reality, a technology that places virtual elements over the real world, allowing users to digitally interact with them. He called the technology’s integration into Apple’s upcoming mobile operating system iOS 11 a “first step.”
  • The Apple chief said he believes the enterprise represents the “mother of all opportunities,” suggesting Apple will focus on the corporate world as much as the consumer market to grow revenue and profits.
  • Cook discussed a tax plan for repatriating corporate dollars back to the U.S. It includes a “reasonable percentage” tax, as well as a tax on earnings companies generate overseas. Still, Cook said his theoretical tax plan includes a credit in the U.S. on taxes companies pay internationally.
  • On the topic of Donald Trump, Cook said that he and the President are “not nearly on the same page” in some areas. However, he’s pleased with Trump’s “focus on jobs” and would like to advise the President whenever possible to ultimately help the U.S.

Cook ended his talk with a little reflection, saying critics who worry Apple has lost its innovation edge might not realize that the company is investing in products over the long term. He added that Apple doesn’t need to be “first,” but it does want to be “best.”

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
AsiaAsia Agenda
Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
By Angelica AngJuly 15, 2026
7 hours ago
ibm
Big TechIBM
‘We did not adapt and move quickly enough’: IBM CEO’s admission of weakness fails to prevent historic 25% stock crash
By Tatiana SatauaJuly 15, 2026
7 hours ago
usa
AIearnings
Why IBM just suffered its worst stock crash of all time—and what it says about the market’s two bubbles
By Nick LichtenbergJuly 15, 2026
8 hours ago
mark
LawSocial Media
YouTube appeals verdict, argues it isn’t a social media platform
By Kaitlyn Huamani and The Associated PressJuly 15, 2026
8 hours ago
A woman at a police commission meeting stands behind a podium speaking animatedly.
North AmericaPrivacy
LAPD was one of Flock Safety’s biggest government customers. Now it’s renegotiating its partnership over ‘serious concerns around civil liberties’
By Sasha RogelbergJuly 15, 2026
8 hours ago
OpenAI wants its speaker to feel alive. Apple says it’s a stolen idea
AIOpenAI
OpenAI wants its speaker to feel alive. Apple says it’s a stolen idea
By Marco Quiroz-GutierrezJuly 15, 2026
9 hours ago

Most Popular

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
15 hours ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
1 day ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
1 day ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
17 hours ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
16 hours ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.