• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
LeadershipCommentary

A Common Purpose for Business

Alan Murray
By
Alan Murray
Alan Murray
Down Arrow Button Icon
Alan Murray
By
Alan Murray
Alan Murray
Down Arrow Button Icon
June 1, 2017, 7:33 AM ET
World Map Lines
Digital ImageMina De La O Getty Images

Good morning.

I’m a little late to this one, but there was a good article in strategy + business published May 25 entitled “Common Purpose: Realigning Business, Economies, and Society.” Written by Colm Kelly and Blair Sheppard, it cites a fundamental breakdown in confidence in our economic system. “No matter what your own political perspective may be, our times are marked by a fundamental loss of confidence: in the reliability and impact of economic growth; in the institutions of our interconnected world; and in the apparent ability of government business and civil society to respond.” True dat.

The authors cite three great drivers of post-World War II prosperity—globalization, digitization, and financialization—which from 1945 to 1989 had an extraordinarily positive impact on society… leading Francis Fukuyama to declare 1989 “the end of history.” But history doesn’t end, it turns. The collapse of the Berlin Wall in November of that year, Deng Xiaoping’s “southern tour” in the spring of 1992, the emergence of the global Internet, and the “big bang” of financial deregulation expanded the international trade system to countries with “massive populations, low wage rates, immature capital markets, and nascent market-based legal processes.” The result was large-scale labor arbitrage—moving work from high-cost to low-cost countries. Business contributed to the trend with massive outsourcing.

The Great Recession was the final straw, exposing the flaws in a system designed to maximize GDP at the macro level and shareholder value at the micro level. Both masked growing inequality, massive problems in the workforce, and a deteriorating relationship between business and society. And now technology is threatening a new wave of job disruption, further undermining confidence. “For decades, globalization, technology and financialization worked as a system to create both economic growth and social progress.” But today, the link has been broken.

So what’s the way forward? It starts with metrics, the authors say. “One fundamental assumption of economic theory for at least the last 70 years has been that social progress follows economic growth as traditionally measured. We must now recognize that this is not necessarily true.” They advocated explicit targeting of societal goals, more energy to creating thriving communities, and a move away from the notion of shareholder value as the sole measure of business success.

Easier said than done, of course. But the article neatly dissects the forces that have led Fortune to create the CEO Initiative, as a forum for business leaders to share ideas and best practices for re-forging the link between business and social progress. Conceived at our meeting at the Vatican last December, the CEO Initiative will hold its first meeting on September 25 in New York. Details here.

About the Author
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Simon Sinek says the most successful people in the world ‘hit zero’ or came close to it: Failure is ‘the gift’
Successmanagement advice
Simon Sinek says the most successful people in the world ‘hit zero’ or came close to it: Failure is ‘the gift’
By Sydney LakeMay 25, 2026
4 hours ago
mollick
Economydisruption
‘Nobody knows anything’ and ‘this time is different’: the phrases that define — and haunt — the AI economy
By Nick LichtenbergMay 25, 2026
4 hours ago
Forget quiet quitting—4 in 10 millennials are taking ‘quiet vacations’ and checking out of work (and the country) on company dime instead
SuccessMillennials
Forget quiet quitting—4 in 10 millennials are taking ‘quiet vacations’ and checking out of work (and the country) on company dime instead
By Orianna Rosa RoyleMay 25, 2026
4 hours ago
Kevin O'Leary gestures while testifying before Congress
Successwork culture
Shark Tank star Kevin O’Leary blasts the 4-day week as the ‘stupidest idea’ because the digital economy means we’re always working
By Preston ForeMay 25, 2026
4 hours ago
Becky Schmitt, the chief people officer of PepsiCo
Future of WorkWorkplace Innovation Summit
PepsiCo CPO says their ‘secret sauce’ to hiring top talent is that they all have hustle—And are agile and curious in the AI era
By Emma BurleighMay 25, 2026
5 hours ago
Richard McCathron is President & CEO, Hippo.
CommentaryInsurance
I’m leading a $100 million corporate turnaround. Here’s why I learned to distrust the growth mindset
By Richard McCathronMay 25, 2026
7 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
4 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
1 day ago
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
8 hours ago
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
Real Estate
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
By Sydney LakeMay 24, 2026
1 day ago
This 39-year-old quit his lineman job during the pandemic and built a $50 million company in his backyard
Success
This 39-year-old quit his lineman job during the pandemic and built a $50 million company in his backyard
By Nick LichtenbergMay 23, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.