LinkedIn Claims Half a Billion Users

As of Monday, LinkedIn, now owned by Microsoft, claimed 500 million users of its business-focused social network. That’s up from the 467 million figure it provided last October.

Unlike some web properties, LinkedIn does not specify monthly or daily “active” users—just users in general. That’s probably because many of those members go to the site sporadically, perhaps to update resumes or check out new job opportunities. Nor does the company break out how many of its users are paying customers as opposed to those who use a subset of the site’s full services for free.

The 500 million users come from more than 200 countries. LinkedIn lists more than 10 million active job posts and data on more than 9 million companies, according to a blog post by Aatif Awan, vice president of growth and international products for the Mountain View, Calif.-based company.

Apptopia, a Boston company that tracks usage of web properties, estimates LinkedIn had about 227 million monthly active users (or people who log in at least once a month) in January. That figure grew to 240 million in February, and 260 million in March. As of Monday, it has seen about 252 million active users for April.

Related: LinkedIn’s Influence on Microsoft’s Cloud

In June, Microsoft (MSFT) announced its $26.2 billion plan to acquire LinkedIn in a deal that closed last fall.

In return for that big money, Microsoft gains access to a ton of data it can use to beef up its business software products. In particular, Microsoft chief executive Satya Nadella said that data will help boost Microsoft Dynamics CRM—software used by sales people to create, track, and close sales deals. That plan caused consternation at Salesforce (CRM), a sometimes-partner-sometimes-rival to Microsoft. Salesforce was also interested in buying LinkedIn, but was pre-empted by Microsoft.



LinkedIn makes money from paid subscriptions from corporate human resource professionals and others who have to find, recruit, and hire skilled candidates. But the data comes in handy for a wide range of competitive analysis and related tasks. Journalists often use LinkedIn to research companies and employees, for example.

A half a billion is a big number. But for comparison purposes, Facebook (FB), which is trying to get more involved in business scenarios, in February said it was closing in on 2 billion users worldwide. At the same time, Twitter (TWTR), the popular but troubled chat and messaging site, finished its last fiscal year with 319 million users.

Note: (April 23, 2017 4:21 p.m.) This story was updated to add Apptopia’s numbers on LinkedIn monthly active users.

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