• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
TechCopyright

Court Ruling on Celebrity Photos Raises New Copyright Risk for Websites

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
April 10, 2017, 6:14 PM ET
Photographed by Getty Images
Add Fortune on Google for similar content.

When a gossip site posted a photo of a pregnant-looking Beyoncé, it probably didn’t anticipate the fallout: A major copyright decision that could imperil the site’s business model and undermine a legal defense used by other websites that depend on user content.

The decision, handed down Friday by a federal appeals court in California, came as a defeat for LiveJournal, which hosts the popular blog called “Oh No They Didn’t,” a forum for users to upload news about celebrities and chat about them.

The ruling came after a paparazzi operation called Mavrix, which the court describes as “specializing in candid photographs of celebrities in tropical locations,” sued Live Journal for copyright infringement over the Beyoncé photo and 19 other photos.

LiveJournal responded by invoking a familiar legal defense—a law called the Digital Millennium Copyright Act, which shields websites from the actions of their users so long as the sites follow certain steps. In 2014, a federal judge agreed LiveJournal qualified for one of these so-called “safe harbors” under the DMCA and agreed to throw out the case.

Mavrix decided to appeal, prompting the entertainment industry, which has long groused that the safe harbors protect copyright cheats, to file briefs in support of the company. Meanwhile, well-known websites that depend on user contributions—including Pinterest and Etsy—filed to support LiveJournal, arguing the current DMCA rules work well.

In its ruling on Friday, a unanimous three judge panel decisively overturned the lower judge’s ruling, saying he failed to properly consider LiveJournal’s use of moderators, who appeared to have broad discretion to choose which photos submitted by users would appear on the site.

In support of its decision, the appeals court wrote that Mavrix “presented evidence that LiveJournal gave its moderators explicit and varying levels of authority to screen posts.” It went on to say that “Although LiveJournal calls the moderators ‘volunteers,’ the moderators performed a vital function in LiveJournal’s business model.”

The court also noted LiveJournal’s moderators published a number of photos even though they were imprinted with Mavrix watermarks.

The court concluded by sending the case back to the lower court to reconsider the case, and find out if the moderators should be found to be “agents” of LiveJournal—a finding that would destroy the site’s safe harbor protection. And in the event the moderators were not agents, the appeals court said the judge should consider if they had actual or “red flag” knowledge that the photos infringed on Mavrix’s copyright.

Finally, the appeals court instructed the judge to also look at the larger context of whether Live Journal made money from infringing photos that were under its control.

The ruling is not a final defeat for LiveJournal since it simply asks the lower court to reconsider its original decision. But the structure and tone of the ruling strongly nudges the court towards only one conclusion: copyright infringement.

What it means for websites

The decision has already led some digital advocacy groups, including the Electronic Frontier Foundation, to warn that Friday’s ruling is a dangerous erosion of safe harbors, and could expose more websites to questionable copyright claims.

Meanwhile, the ruling could open the door to further legal challenges seeking to narrow safe harbors still further. Such a development could post trouble to likes of Facebook and YouTube, which face ongoing complaints from the entertainment industry over how they police copyright.

On the other hand, the decision may not ripple far beyond “Oh No They Didn’t.” That’s because the site did things that appeared to earn the special disapproval of the appeals court—such as posting a number of photos clearly imprinted with Mavrix’s watermark.

According to Ed Klaris, a long-time intellectual property lawyer in New York, the opinion is hardly a death knell for those relying on DMCA protections, but certainly a warning not to get too involved in posting others’ content:

“Images could not be posted without human moderators’ intervention, raising the question whether the defendant was in effect an accomplice to the infringement. These facts forced a trial, which will cause websites to pay close attention. Until now, courts have given broad leeway to filter and curate content without losing immunity.”

Sign up for Data Sheet, Fortune’s technology newsletter.

Copyright owners, meanwhile, are likely to toast the decision as part of their long-running campaign to reduce the scope of safe harbor defenses.

It also shows how the legal landscape has been changing since the end of a landmark copyright lawsuit between Viacom and YouTube, which resulted in numerous defeats for Viacom, and appeared to confirm the ongoing strength of safe harbors.

Since the conclusion of that case in 2014, the entertainment industry has chipped away at the defense, earning several significant victories. These include last week’s LiveJournal ruling, and a 2016 decision in which a federal judge stripped safe harbor protection from the Internet service provider Cox Communications, and forced it to pay $25 million over illegal downloading by its customers.

(You can read a full copy of the LiveJournal decision here; I’ve underlined some of the key parts).

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
1 hour ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
2 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 hours ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
2 hours ago
A man in an orange vest opens door to a cargo truck.
AIData centers
Organized crime is building an AI hardware cargo theft economy: ‘The economics have become just crazy from the criminal opportunistic perspective’
By Sasha RogelbergJuly 3, 2026
2 hours ago
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
13 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
16 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
18 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
20 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.