• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMasayoshi Son

The Complicated Chess Game Behind Masayoshi Son’s Investments

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
March 21, 2017, 9:41 AM ET
Photograph by Getty Images

I’ve never taken much interest in chess, playing or watching it. Tech industry dealmaking chess, on the other hand, is fascinating.

Take word (in the form of a deeply reported scoop Monday night by The Wall Street Journal’s Rolfe Winkler) that Masayoshi Son’s SoftBank (CRNJF) has pulled out of an investment that would have valued Andy Rubin’s new company, Essential Products, at more than $1 billion.

A scorecard might be necessary here, so let me try to unpack this for you. Son is the brilliant investor who partnered with Yahoo in Japan (and invested in it in the U.S.), bought a lucrative stake in Chinese e-commerce titan Alibaba (BABA), and owns Sprint (S), the trailing-behind U.S. cellular carrier. He tried and failed once to merge Sprint with T-Mobile, and he lately has been romancing Donald Trump in what looks like an obvious attempt to rekindle that deal. Son also is behind a new $100 billion investment fund whose major partner is the Saudi government. Oh, and a tiny sliver of that fund, $1 billion, has been pledged by Apple.

Get Data Sheet, Fortune’s technology newsletter, where this essay originated.

Now, back to Rubin, who founded Android, which became Google’s mobile operating system and a thorn in Apple’s side. Winkler reports that Son was all set to invest in Rubin’s high-end smartphone startup and changed his mind at the last minute. The presumed reason: He didn’t want to offend his partner, Apple.

Some thoughts. First, if Rubin is onto something good, you’d think a smartphone competitor to Apple with deep pockets might want to step in. Candidates would include Samsung, Huawei or even, so long as pride doesn’t get in the way, Google. Next, this is the second time recently Apple has used its balance sheet to be relevant rather than to invest in its business. Last summer, it put $1 billion into Uber competitor Didi Chuxing, providing it with critical cash and likely pleasing various interests in China. Third, Son is easily the most interesting combination tech investor-operator around these days. It almost makes you want to start watching chess.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
9 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
13 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
18 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.