• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

Why PwC Was Involved in the 2017 Oscars Best Picture Mix-Up

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
February 27, 2017, 9:20 AM ET

So why did the presenter for the Oscar’s Best Picture category have a Steve Harvey moment Sunday night?

Well, it may have something to do with a name not often associated with the glitz and glamour of Hollywood: Accounting firm PriceWaterhouseCoopers, or PwC.

For the past 83 years, PwC has been responsible for counting the 6,000 Oscar votes from members of Academy of Motion Picture Arts and Sciences, and at the 89th Oscars ceremony on Sunday, as presenters Warren Beatty and Faye Dunaway crowned La La Land as the best picture of the year, two accountants from the firm were panicking backstage. That’s because the presenters had received the envelope for Best Actress (which Emma Stone won for her work in La La Land). The actual winner for Best Picture was Barry Jenkins’ Moonlight.

PwC is one of the Big Four accounting firms (alongside KPMG, Deloitte, and Ernst and Young), which help audit company balance sheets and plan their taxes. The Big Four count most of the biggest companies in the world among their clients; PwC alone works for 82% of Fortune 500 firms.

When it comes to the Academy Awards, PwC tabulators aim to prevent Oscar leaks to the public by memorizing the Academy Awards results, and personally stuffing the envelopes containing the winners’ names. They then hand the sealed results to presenters backstage. Two accountants from the firm, Martha Ruiz and Brian Cullinan, were the only two people who knew the real winners before the awards last night.

 

Spotted backstage at the #Oscars: @briancullinan_ and @MarthaLTRuiz keep watch over the envelopes pic.twitter.com/FpYxR9oM9K

— PwC US (@PwCUS) February 27, 2017

 

After Sunday night’s mix-up, PwC issued a statement apologizing for the error, saying it was looking into the incident.

“We sincerely apologize to Moonlight, La La Land, Warren Beatty, Faye Dunaway, and Oscar viewers for the error that was made during the award announcement for Best Picture,” the accounting firm said in a statement. “The presenters had mistakenly been given the wrong category envelope when discovered, was immediately corrected. We are currently investigating how this could have happened, and deeply regret that this occurred.”

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

david ellison
Arts & EntertainmentHollywood
20 years ago, David Ellison’s flop as an actor stressed him out so much he went to the hospital. Now he’s set to own Paramount and Warner
By Matt Sedensky and The Associated PressFebruary 28, 2026
16 hours ago
paramount
LawHollywood
Warner/Paramount sets up Hollywood to shrink from Big 5 to Big 4, a decade after Disney took out number 6
By Lindsey Bahr and The Associated PressFebruary 28, 2026
16 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
16 hours ago
Arts & EntertainmentHollywood
The battle over WBD left three big winners on Wall Street—while the thousands who lost out will remain behind the scenes
By Geoff ColvinFebruary 27, 2026
1 day ago
Successphilanthropy
Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
By Sydney LakeFebruary 27, 2026
2 days ago
flavor flav
PoliticsOlympics
U.S. women’s hockey team dumps Trump, sets a date to celebrate gold medal with Flavor Flav in Las Vegas
By John Wawrow and The Associated PressFebruary 27, 2026
2 days ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
15 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
22 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.