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RetailToys

It Was the Hottest Toy of 2016. Now Hatchimals Has a New Look for 2017

Lucinda Shen
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Lucinda Shen
Lucinda Shen
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Lucinda Shen
By
Lucinda Shen
Lucinda Shen
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February 18, 2017, 2:29 PM ET
Operations Inside A Wal-Mart Stores Inc. Location Ahead Of Black Friday
The Hatchimals Hatching Egg toy is displayed with Black Friday specials at a Wal-Mart Stores Inc. location in Burbank, California, U.S., on Tuesday, Nov. 22, 2016. Patrick T. Fallon/Bloomberg via Getty ImagesBloomberg Bloomberg via Getty Images

It looks like Spin Master isn’t ready to give up its crown as the maker of last year’s “hottest toy,” Hatchimals.

The toymaker will unveil new versions of its interactive fluffy toy that hatches out of an egg between Saturday and Tuesday, the company said. Spin Master is introducing the Hatchimals Colleggtibles, which come in a small, speckled egg. The product is also interactive, and has 70 different iterations. The toy is expected to retail between $2.99 to $9.99.

The existing Hatchimals toys will also come in a sparkly new version called Hatichimals Glitter, retailing at $59.99.

“This year, we are launching our most advanced robot with the Meccano M.A.X. Robot, we’re ready to surprise the world with the next evolution of Hatchimals and an amazing new version of the classic baby doll with Luvabella,” Ben Gadbois, global president and COO of Spin Master, said in a statement.

Separately, Spin Master will also unveil another line of the Hatchimals just before the holiday season later this year, on Oct. 6.

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Lucinda Shen
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