Now Even 7-Eleven Sells Rainforest Alliance-Certified, Nicaragua Single-Origin Coffee

November 17, 2016, 3:52 AM UTC
7-Eleven Reports Sales Increase
DES PLAINES, IL - MAY 9: A 7-Eleven store logo is visible outside a 7-Eleven store May 9, 2003 in Des Plaines, Illinois. Dallas, Texas-based 7-Eleven, Inc., the world's largest convenience store operator, reported on May 9, 2003 total sales for April 2003 of $897.0 million, an increase of 7.4 percent over the April 2002 total of $835.5 million, the 70th consecutive monthly increase in U.S. same-store sales. (Photo by Tim Boyle/Getty Images)
Tim Boyle—Getty Images

If you thought that artisanal, fair trade joe was the kind of thing dispensed by bearded, tattooed baristas sporting black t-shirts and ear plugs, take yourself down to your nearest convenience store.

Fair trade coffee from the Matagalpa region of Nicaragua is now available in 7-Eleven outlets — surely marking some landmark in the mainstreaming of coffee culture.

It’s affordable too. “It’s a great tasting, premium cup of coffee without the premium price,” said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising, said in a press statement.

This isn’t the first time 7-Eleven has tried to integrate social consciousness into its brand; Last August, during election season, the convenience store introduced red and blue marked coffee cups for customers who supported the Republican or Democratic parties respectively. They also had a special purple cup, called the “Speak Up Cup,” encouraging customers to discuss the issues important to them.

For more on fair-trade, watch Fortune’s video:

The new line of coffee will be sourced from growers and farmers who meet strict standards that promote the well being of local communities alongside environmental and wildlife conservation.

Read More

Great ResignationInflationSupply ChainsLeadership