• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tesla to Germany: Our Owners Understand Autopilot Just Fine, Thank You

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
November 10, 2016, 5:09 PM ET
Tesla Motors Inc. Tests Self-Driving Technology
Photograph by Bloomberg — Getty Images

Tesla says 98% of surveyed customers in Germany understand the function and limitations of its semi-autonomous driving Autopilot feature, a response to German regulators who have called the name misleading and pressured the automaker to change it.

Tesla released Thursday the results of an online survey conducted by puls Marktforschung. The survey asked Tesla owners seven questions about Autopilot, including if the driver has ever used the feature and if they’re familiar with the car warnings that show how it should be used. The survey sample of 675 Tesla owners in Germany found the vast majority of users understand the driver is expected to maintain control of the vehicle at all times.

Tesla’s Autopilot feature, which rolled out in October via an over-the-air software update, helps drivers steer and stay in line on highways. The intention is to assist the driver, not take over all functions of operating a vehicle.

Tesla published a curt response and a link to the survey in a blog post.

In response to Germany’s Kraftfahrt-Bundesamt (KBA)’s suggestion that using the name “Autopilot” is misleading, we worked with a third-party to survey Tesla owners in Germany to better understand how they perceive Autopilot.

98% of customers surveyed said they understand that when using Autopilot, the driver is expected to maintain control of the vehicle at all times.

Tesla had a third-party company conduct the survey in response to increasing pressure from KBA.

In October, the head of Germany’s transportation agency asked the U.S. automaker to stop advertising its electric vehicles as having an Autopilot function because it might suggest drivers’ attention is not needed. Germany’s Federal Motor Transport Authority, known as the KBA, sent a letter to Tesla with the request.

The KBA has also sent letters to owners of Tesla vehicles in Germany warning that the use of Autopilot requires unrestricted attention at all times. The letter, which was sent out in October, told owners the Autopilot function is a driver assistance system and not a highly-automated vehicle. The letter also emphasized that German traffic laws require the driver to remain alert and in control of the vehicle at all times when using the system.

The KBA is also conducting studies into the Autopilot function to determine if it’s a safety hazard.

The first-ever fatality of a driver using the Autopilot system, which occurred in the U.S. this spring, has raised concerns among some regulators. However, Tesla has taken steps to improve the system. In September, Tesla announced it would use radar as the primary sensor for its’ Autopilot systems. In the past, radar only supplemented the camera-based detection system.

 

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Nvidia CEO Jensen Huang
Economyconstruction
Jensen Huang’s message to electricians and plumbers: ‘This is your time,’ as AI buildout leads to soaring demand for skilled trades
By Tristan BoveMay 11, 2026
21 minutes ago
Forget U.S. debt, China’s total borrowing is in ‘a league of its own’—much worse and deteriorating faster, analyst says
EconomyChina
Forget U.S. debt, China’s total borrowing is in ‘a league of its own’—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
24 minutes ago
worker alone in empty office
Future of WorkTech
AI isn’t paying off in the way companies think. Layoffs driven by automation are failing to generate returns, study finds
By Jake AngeloMay 11, 2026
26 minutes ago
Young Americans are more pessimistic about jobs than their parents—and no advanced economy has ever seen this kind of divide
EconomyGen Z
Young Americans are more pessimistic about jobs than their parents—and no advanced economy has ever seen this kind of divide
By Nicholas Riccardi and The Associated PressMay 11, 2026
1 hour ago
Amy Hood
SuccessCareers
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
2 hours ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
2 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.