• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Heavy Turnout in Nevada After Long Push to Drive Latino Vote

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
November 5, 2016, 3:40 PM ET
CAMPAIGN 2016 NEVADA LATINOS
A sign in Spanish which translates, "Don't Lose Your Voice, Vote!" is displayed near a polling place in a Cardenas supermarket in Las Vegas on Friday, June 10, 2016. In the battleground state of Nevada, some 17 percent of eligible voters are Hispanics. Here, Latinos have clearly demonstrated the power they wield when they either turn out or stay home. In 2008 and 2012 they helped President Barack Obama; they were critical in re-electing Sen. Harry Reid in 2010. In the 2014 midterms, though, Hispanic turnout plummeted, and Republicans swept every statewide office and won control of both houses of the Legislature for the first time since 1929. (AP Photo/John Locher)John Locher AP

It was more than two hours after early voting was scheduled to end at a Mexican grocery store in Las Vegas and the last voters were still trickling out of the sliding glass doors, fresh from casting their ballots next to mounds of dried chiles, rows of piñatas and a horchata stand.

Isabel Garcia and her two young children stood firm for about two hours in a line that at one point snaked back and forth several times over in front of the supermarket in this heavily Hispanic neighborhood. Democratic operatives joked on Twitter that Donald Trump was finally getting his wall — a crush of Nevadans like Garcia who were determined to vote against him.

“It’s a lot more personal than other elections,” said Garcia, a 36-year-old old restaurant worker. “I have the power of my voice so I have to enforce my voice and come out and vote for the people who can’t do it.”

Heavy turnout in the neighborhood, and the 6 percentage point statewide turnout lead that Democrats logged in the two-week early voting period that ended Friday, comes amid a painstaking effort to translate Nevada’s sizeable Latino population into a political “firewall” that puts victory out of reach for Trump and other Republicans.

Election Exposes Generational Divide Among Hispanics

Hispanics account for about 28% of this swing state’s population but tend to vote less frequently than other groups. Their underwhelming participation is part of the reason Republicans seized widespread power in Nevada in the 2014 elections.

“It’s a matter of really breaking it down to our community about what we have and what we could lose if we don’t go out and vote,” said Emily Zamora, Nevada coordinator for iAmerica.

Zamora’s group, whose work included familiarizing new citizens with how voting machines work, is part of a patchwork of unions and advocacy groups that have labored for months to turn immigrants into citizens, citizens into eligible voters, and eligible voters into people who actually show up at the polls.

The heavily immigrant Culinary Union, which represents about 57,000 workers in the casino industry, helped organize bustling workshops earlier this year to push more than 2,000 people toward naturalization.

Trump Provokes a Latino Surge

One of those was 88-year-old Enriqueta Burciaga de Lucero, a great-grandmother who hails from a small town in the Mexican state of Durango. She is voting for the first time after living in the U.S. for 30 years. She passed her citizenship test and became naturalized just in time to vote for Hillary Clinton in the election.

“I’ve seen on the television that he’s bad,” she said in Spanish about Trump in a recent interview, “and the woman is good and helps the people.”

Republicans have tried to make inroads through organizations like the Libre Initiative, which promotes conservative concepts like school choice to Hispanic voters, and through a deluge of Spanish-language ads that portray Clinton and down-ticket Democrats as corrupt. A Latino Decisions poll from late September and early October shows that the party has won over a fraction of Nevada’s Hispanic voter base, including about 17% who plan to vote for Trump.

“I can’t wait for him to build the wall,” said Blanca Murphy, a 33-year-old immigrant from El Salvador who lives in Las Vegas and resonates with the Republican nominee. “He’s not sending me back. He’s not going to send my mom back … he’s going to look for the ones who are destroying this country.”

U.S. Supreme Court Reinstates Arizona Ballot Collection Ban

But mostly, Trump’s talk of a wall and a deportation force appears to have provoked a sleeping giant in Nevada’s estimated 198,000 Latino voters. One of them is 18-year-old Noemi Guigui, whose father is in danger of deportation and who describes the prospect of a Trump presidency as “honestly, really scary.”

Fresh out of high school, she works full-time with the advocacy group Mi Familia Vota, persuading people to vote and speak for those, like her father, who can’t.

“They say that their registration doesn’t count, their vote doesn’t count,” she said. “But I tell them yes it does. You don’t know how many people who aren’t able to vote wish they had the chance to vote. I tell them, ‘You’re going to be the voice for 5 million people.'”

About the Author
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
1 day ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
1 day ago
placeholder alt text
AI
Amazon CEO Andy Jassy announces departure of AI exec Rohit Prasad in leadership shake-up
By Sharon GoldmanDecember 17, 2025
1 day ago
placeholder alt text
Success
Britain’s defense chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
1 day ago

Latest in Leadership

Jelly Roll
LawCrime
Jelly Roll, country-rap superstar who found music while serving prison time, pardoned by Tennessee governor in front of Christmas Tree
By Jonathan Mattise and The Associated PressDecember 18, 2025
1 hour ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
2 hours ago
unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
6 hours ago
Joe Anders and Kate Winslet
SuccessCareers
Her two Gen Z children have starred in her films, but Oscar award-winning actress Kate Winslet says nepo baby allegations are ‘silly’
By Emma BurleighDecember 18, 2025
7 hours ago
David Kostin
SuccessCareers
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
8 hours ago
Future of WorkCareer Advice
LinkedIn CEO says it’s ‘outdated’ to have a five-year career plan: It’s a ‘little bit foolish’ considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
9 hours ago