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TechGlobal 500

Apple’s Jony Ive Is Redesigning the Christmas Tree

By
Don Reisinger
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By
Don Reisinger
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November 2, 2016, 1:10 PM ET

Apple design chief Jony Ive, along with his close friend and Apple colleague Marc Newson, are creating a fancy Christmas tree.

The luxurious London hotel Claridge’s has enlisted the help of Ive and Newson to design a tree for its lobby that will go on display starting on Nov. 18. The hotel has enlisted the help of different designers for its tree since 2009 including from fashion companies Dior and Dolce & Gabbana. Last year, Claridge’s had luxury fashion designer Christopher Bailey pitch in on a tree decorated with more than 100 gold umbrellas.

“Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome our friends Jony and Marc to spread their legendary creative magic this year,” Claridge’s general manager Paul Jackson said in a statement. “We truly believe their innovative spirit and ground-breaking approach will make this year’s annual tradition one to remember for our guests.”

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During his tenure at Apple (AAPL), Ive has been behind some of the company’s most important product designs, including the iPhone, countless Macs, and the iPad. Most recently, he designed the new MacBook Pro Apple unveiled last month. Ive, who is British, also plays a part in software and design of retail stores.

Meanwhile, Newson is a prominent industrial designer who has worked on everything from bicycles to watches, although he’s best known for fashion. Newson, who joined Apple in 2014. is said to have been involved in the design of Apple Watch, the company’s wearable.

For more about Apple‘s Jony Ive, watch:

It’s unclear what Ive and Newson will bring to the Claridge’s Christmas tree, but the luxury hotel says it’s encouraged the duo to “reinterpret the tree in their own distinctive style.”

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By Don Reisinger
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