• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadershipdemographics

Why Tomorrow’s Diverse America Is Good News for Business and Innovation

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
October 27, 2016, 7:00 PM ET
Emmys Diversity Brunch Hosted By Anthony Anderson
Photograph by Jesse Grant—Getty Images for Kia Motors Amer

Demographer William H. Frey is convinced that if we can just get our acts together when it comes to race, America will thrive.

Frey, best known for his 2014 book, Diversity Explosion: How New Racial Demographics Are Remaking America, has an essay in a new anthology published by the Princeton Press that paints an optimistic view of how the country’s rapidly changing piechart of race and culture has the potential to usher in a new era of innovation and growth, one far surpassing the impact of the Baby Boomers of an earlier time.

“I am convinced that the United States is in the midst of a pivotal period ushering in extraordinary shifts in the nation’s racial demographic makeup. If planned for properly, these demographic changes will allow the country to face the future with growth and vitality as it reinvents the classic American melting pot for a new era.”

But, Frey notes, only if we get it right.

 

The big shift began in 2011, when, for the first time, more minority babies than whites were born in the U.S. From now on, Frey says, expect an increasingly black, brown, Asian, and immigrant population to continue to change the way the country thinks and operates. He cites, with evidence, four major demographic shifts:

—The rapid growth of “minority” groups;
—The diminished growth—and steady aging—of the white population;
—Black economic advances and a reverse Great Migration that brings black people back to the South;
—The coming reality of a country where no one ethnic group is a majority.

In this, there are real opportunities—and opportunity costs—to consider. For example, there’s the existing education gap between white and non-majority students, one that he says costs the U.S. economy some $278 billion in annual benefit.

As with education, what remains to be sorted are the ways in which previously marginalized groups will be able to develop the political and professional power they need to become full participants in this new, diverse reality. Some of these issues will be addressed, he believes, by the natural shifts in attitudes that occur when diverse populations become accustomed to one another.

It’s clear that we all have work to do. But what really strikes me about Frey’s work is his pervasive faith that everyone from the highest echelons of power to the rank and file will be up to the challenge.”Racial change has never been easy; more often than not, it has been fraught with fear and conflict,” he writes. “As [minority groups] become integral to the nation’s success, their concerns will be taken seriously.” And these days, a little faith goes a long way.

Click through for an excerpt.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
8 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
1 day ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
1 day ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago

Latest in Leadership

C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 19, 2025
1 hour ago
Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer—he became a millionaire just two years later at 23
By Emma BurleighDecember 19, 2025
3 hours ago
Yann LeCun smiles and adjusts his glasses
AIVenture Capital
AI whiz Yann LeCun is already targeting a $3.5 billion valuation for his new startup—and it hasn’t even launched yet
By Dave SmithDecember 19, 2025
3 hours ago
David Baszucki with his thumbs up
SuccessCareer Advice
Roblox CEO David Baszucki says the best career advice he’s ever been given is to outright ignore the advice of others
By Preston ForeDecember 19, 2025
3 hours ago
Thomas “Tom” McInerney is President, CEO and a Director of Genworth Financial
CommentaryCaregiving
I’m a CEO who’s spent nearly 40 years talking to presidents, lawmakers and leaders about our long-term care crisis. They knew this moment was coming
By Thomas McInerneyDecember 19, 2025
3 hours ago
AIAWS
Amazon’s AWS launched a gen AI innovation lab for customers two and a half years ago. Here’s what it’s learned about going from pilot to production
By John KellDecember 19, 2025
4 hours ago