• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech40 Under 40

Uber Hopes Flying Cars Are the Future of Transportation

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
October 27, 2016, 4:03 PM ET
US-TRANSPORT-ECONOMY-UBER
Photograph by Mark Ralston — AFP/Getty Images

White papers about futuristic transportation machines are en vogue—first, Elon Musk, now Uber.

On Thursday, the ride-hailing company published a nearly 100-page white paper outlining a flying transportation vehicle referred to as a VTOL aircraft, short for “vertical take-off and landing” vehicle. Someday, Uber argues, we’ll be using these small flying vehicles instead of cars.

“On-demand aviation has the potential to radically improve urban mobility, giving people back time lost in their daily commutes,” Uber head of product Jeff Holden wrote in a blog post introducing the white paper. “We view helping to solve this problem as core to our mission and our commitment to our rider base. Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground.”

Get Data Sheet, Fortune’s technology newsletter.

Uber says that these aircrafts have several advantage over traditional road transportation because the necessary infrastructure will be less expensive than roads, bridges, and tunnels; they don’t need to follow specific paths like roads; and eventually they’ll be very affordable once they reach a certain scale.

Uber also identifies the most critical challenges we’ll have to tackle before we’re all jetting around in our own flying cars. They include certification from the main aviation agencies like the U.S. Federal Aviation Administration, improving battery technology and aircraft energy efficiency, managing air traffic, lowering costs, ensuring passenger safety, decreasing aircraft noise and emissions, and providing pilot training, among others.

Uber is far from the first company dream up a future in which we travel using this type of compact aircraft. A number of startups such as Zee.areo, Terrafugia, and Kitty Hawk have been building vehicles for years already.

But that doesn’t seem to be problem for Uber. Much like in the case of self-driving cars, Uber doesn’t want to become a vehicle maker.

“Rather than manufacture VTOL hardware ourselves, we instead look to collaborate with vehicle developers, regulators, city and national governments, and other community stakeholders, while bringing to the table a very fertile market of excited consumers and a clear vehicle and operations use case,” Holden says in the blog post.

In short, Uber says it will put the aircrafts to use in its transportation service, but it doesn’t want to build them.

Up next, the company says it will be contacting regulators, companies, and potential customers in an effort to continue researching this mode of transportation. It’s also planning a related conference in “early 2017.”

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
1 hour ago
Calvin Butler, President and CEO, Exelon
EnergyUtilities
Utility CEO on the data center crunch: America’s ‘check engine light’ is on and ‘no one’s going to pay attention until it breaks down’
By Nick LichtenbergDecember 24, 2025
2 hours ago
Ali Ghodsi
AIVenture Capital
CEO of a $134 billion software giant blasts companies with billions in funding but zero revenue: ‘That’s clearly a bubble, right… it’s, like, insane’
By Nick LichtenbergDecember 24, 2025
2 hours ago
US Secretary of State Marco Rubio
PoliticsEurope
Trump administration bars 5 prominent Europeans from the U.S., accusing them of pressuring tech firms to ‘censor’ American speech
By Beatrice NolanDecember 24, 2025
4 hours ago
NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
6 hours ago
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersFortune Tech
U.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
7 hours ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
2 days ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
2 days ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
22 hours ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
24 hours ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
1 day ago
placeholder alt text
Success
OpenAI's CEO Sam Altman says in 10 years' time college graduates will be working 'some completely new, exciting, super well-paid' job in space
By Preston ForeDecember 23, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.