• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal 500

Here’s Everything Apple Announced Today

By
TIME
TIME
and
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
By
TIME
TIME
and
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
October 27, 2016, 3:27 PM ET
Phil Schiller
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about Macbook computers during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)Marcio Jose Sanchez — AP

Apple made several new product announcements on Thursday, most notably a new MacBook Pro laptop with a touchscreen strip above the keyboard.

Here’s what you missed:

New MacBook Pro

Apple (AAPL) introduced a pair of new MacBook Pro laptops with what’s called the “Touch Strip.” It’s a touchscreen bar that sits above the keyboard and takes the place of the function keys. The strip offers different functionality depending on the software being used — when you’re using iTunes, for instance, you would see playback controls.

For more, read: Here’s What to Know About Apple’s New Macs, Here’s What We Didn’t Get From Apple’s Mac Event

The new laptops also have Apple’s Touch ID fingerprint scanner, enabling Apple Pay as well as quick user-swapping on shared computers.

Apple’s new MacBook Pro units with the Touch Strip start at $1,799 for the 13-inch version, up to $2,799 for the higher-end 15-inch model. There’s also a new MacBook Pro without the Touch Strip for $1,499.

Apple TV Upgrades

The Apple TV set-top box is getting a handful of upgrades, including a new app that helps users find video content across a range of services and providers. Notably, Netflix (NFLX) isn’t included on the app, which is called, simply, “TV.” Siri is also getting some new abilities on the Apple TV that will make it better able to handle requests like, “what football games are on right now?”

For more, read: Here’s Everything New Coming to the Apple TV, Apple’s New TV Universe Has a Few Conspicuous Holes in It

The popular LEGO-like video game Minecraft is coming to the Apple TV by the end of this year, said Apple CEO Tim Cook.

No New MacBook Air

Apple’s still stilling the 13-inch MacBook Air starting at $999, but it didn’t get a significant update today, signaling it may be killed off. (The 11-inch model has disappeared.) That’s a bummer for Apple fans looking for a lower-cost laptop. Apple is also still selling a non-upgraded 12-inch MacBook starting at $1,299.

For more, read: It Looks Like Apple Is Killing Off the MacBook Air, Here What It’s Like to Use Apple’s New MacBook Pro Touch Bar, Why Apple Needs to Step Up Its Product Events Sooner Than Later

There was no news on the iMac, Mac Pro, or Mac Mini fronts.

One more thing: Apple Debuts Website Focused on Accessibility Features

This article originally appeared on Time.com.

About the Authors
By TIME
See full bioRight Arrow Button Icon
By Alex Fitzpatrick
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
2 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
3 hours ago
Big TechAmerican Politics
Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
By Kristin StollerFebruary 28, 2026
6 hours ago
world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
7 hours ago
AIMarkets
The week the AI scare turned real and America realized maybe it isn’t ready for what’s coming
By Nick LichtenbergFebruary 28, 2026
8 hours ago
AIFinance
She joined Block to build AI. Weeks later, AI cost her job.
By Sheryl EstradaFebruary 28, 2026
8 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.