• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

A rare 'super' El Niño is looking more likely. Here’s what to expect

3

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

A rare 'super' El Niño is looking more likely. Here’s what to expect

3

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
TechNintendo

Here’s What’s Countering the Popularity of Nintendo’s Pokemon Go

By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
October 26, 2016, 4:50 AM ET
JAPAN-LIFESTYLE-GAME-COMPANY-NINTENDO-MARKETS
Japanese students display their phones as they play Nintendo's Pokemon Go game on their mobiles in Tokyo on July 22, 2016. The augmented-reality game Pokemon Go, which has been released in more than 30 countries, was finally launched in its native market Japan where Nintendo created the franchise two decades ago. / AFP / TORU YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)TORU YAMANAKA AFP/Getty Images

Japanese video game maker Nintendo cut its annual profit outlook on Wednesday as income-eroding yen strength overwhelmed an earnings bounce from its popular Pokemon GO smartphone game.

The creator of Super Mario lowered its operating profit outlook for the year through March to 30 billion yen ($288 million) from a July estimate of 45 billion yen.

The unexpected popularity of Pokemon GO sparked expectation of a renaissance at Nintendo (NTDOY), causing it share price to more than double in July. Investors saw it as a sign that the Japanese company would allow gamers to play titles such as Super Mario on devices other than its own waning consoles.

Nintendo’s president, Tatsumi Kimishima, said that earnings from affiliates in the most recent financial quarter totaled 12 billion yen, most of which came from Pokemon-related businesses.

“Pokemon GO got a bigger reception than we had expected,” Kimishima said at a news briefing in Osaka after the company announced its latest earnings.

The company, nevertheless, posted a 812 million yen loss in the three months to Sept. 30 versus a 7.83 billion yen profit in the same period a year earlier, as a gain in the yen’s value bit into earnings.

That result compared with a Thomson Reuters Starmine SmartEstimate of 2.11 billion yen in profit drawn from six analyst estimates.

Nintendo said it expected the U.S. dollar to trade at an average of 100 yen over this financial year, and the euro at 115 yen. It previously forecast 110 yen and 125 yen respectively.

About the Authors
By Reuters
See full bioRight Arrow Button Icon
By Michelle Toh
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Florida sues OpenAI and CEO Sam Altman over allegations of marketing ChatGPT despite serious risks of user safety
AIOpenAI
Florida sues OpenAI and CEO Sam Altman over allegations of marketing ChatGPT despite serious risks of user safety
By The Associated PressJune 1, 2026
37 minutes ago
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
EnvironmentData centers
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
41 minutes ago
g
Economydisruption
Gen Z is losing the most in the AI economy—and Goldman warns it’s about to get worse
By Nick LichtenbergJune 1, 2026
2 hours ago
Anthropic confidentially files for IPO after raising $65 billion in a funding round at a $965 billion valuation
Startups & VentureAnthropic
Anthropic confidentially files for IPO after raising $65 billion in a funding round at a $965 billion valuation
By Bloomberg and Seth FiegermanJune 1, 2026
2 hours ago
AI will turn all of your hotel experiences into luxury ones
Travel & LeisureHospitality
AI will turn all of your hotel experiences into luxury ones
By Catherina GioinoJune 1, 2026
3 hours ago
A man sits at desk and looks anxiously at a computer screen
Economychief executive officer (CEO)
CEOs are losing confidence in the economy and expect conditions to worsen in the next six months, survey finds
By Jacqueline MunisJune 1, 2026
3 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
1 day ago
A rare 'super' El Niño is looking more likely. Here’s what to expect
Environment
A rare 'super' El Niño is looking more likely. Here’s what to expect
By Brian K. Sullivan and BloombergMay 31, 2026
22 hours ago
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
Investing
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
1 day ago
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Future of Work
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
2 days ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
2 days ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.