• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
TechFortune 500

Microsoft Again Pitches Azure as the Best Cloud for Business

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
September 26, 2016, 1:10 PM ET
Key Speakers At The Microsoft Corp. Build Developers 2016 Conference
Scott Guthrie, executive vice president of the cloud and enterprise group at Microsoft Corp., speaks during a keynote session at the Microsoft Developers Build Conference in San Francisco, California, U.S., on Thursday, March 31, 2016. Microsoft Chief Executive Officer Satya Nadella said his company is committed to playing a key role in the emerging market for artificial intelligence-based chat software, one week after the company's first Internet chat bot in the U.S. was so manipulated by users that it had to be pulled down within a day of its introduction. Photographer: David Paul Morris/Bloomberg via Getty ImagesDavid Paul Morris—Bloomberg via Getty Images

Microsoft’s brain trust wants you to see the company’s Azure cloud as the best set of computing, storage and networking services for big businesses.

Executive vice president Scott Guthrie, speaking at the company’s Ignite conference in Atlanta on Monday, stressed the breadth of Microsoft Azure cloud services, noting they now include 34 cloud “regions” or sets of data centers, worldwide. That is more than Azure’s two biggest cloud competitors combined, according to Microsoft.

Those rivals went unnamed but they would be Amazon (AMZN)Web Services and Google (GOOG) Cloud Platform. Given that cloud regions and the data centers that serve them are defined differently by the three providers, expect some push back on that one.

Why the concept of a cloud region is worth noting is that the further a cloud data center is from the customer, the slower the response times. So, if you are the chief information officer of a global company with dealings in Germany, Japan, and North America, you’ll probably want to enlist a cloud provider with data centers on the ground in or near each of those major markets.

Microsoft is also making an important software tool for fixing potential security vulnerabilities in Windows and Office available to customers as part of Azure. The tool, known as Project Springfield, is supposed to do the critical job of finding flaws in software code before it is deployed.

Get Data Sheet, Fortune’s technology newsletter.

Also at the conference, Microsoft.(MSFT) talked (again) about using field programmable gate arrays (FPGAs) to run more of its cloud services. These chips, which are more flexible than the standard microprocessors like Intel’s (INTC) X86 chip family, can be adapted or reprogrammed to handle different tasks as needed. Microsoft has used these chips to run its Bing search engine for a while, but it plans to deploy them more widely in re-designed servers. The move to deploy more FPGAs undoubtedly pushed Intel (INTC) to pay $16.7 billion for Altera and its expertise in this area last year.

One of the biggest payoffs from that flexibility is that FGPAs, in theory, should be able to adapt to accommodate new artificial intelligence (AI) applications. AI, by definition, means computers that learn on the fly, based on the data they crunch. When data is moving that fast and furious, adaptability is key.

Microsoft said Monday that it plans to deploy FGPAs in Azure in 15 countries.

Scott Guthrie talking @Azure. 34 regions. 2x as big as AWS #msignite pic.twitter.com/ARWhioKjfL

— Skaylink (@we_are_skaylink) September 26, 2016

Microsoft has poured billions of dollars into building Azure as a shared public cloud infrastructure that businesses can use to augment or perhaps replace their own data centers. But Microsoft is playing catch up. Amazon introduced its first cloud-based storage services more than 10 years ago and has built a big lead, starting with startups, but it has added more corporate customers over the years.

For more on Microsoft, watch:

But Guthrie and others at Microsoft feel their current roster of big business customers gives it an advantage over companies like Google and Amazon that don’t have those long-term customer relationships.

“For us, enterprises are not an afterthought, they are our design point,” Guthrie said during his presentation at the conference.

One big advantage Microsoft has over Google (GOOG) and AWS is that it has long touted a hybrid cloud approach that would let customers keep some data and applications in-house and under their control while deploying other data and applications to a shared public cloud. Amazon and Google must play catch up there.

Tim Crawford, analyst with AVOA, who tracks information technology, thinks that Microsoft alone has a comprehensive strategy in this arena.

The company also said on Monday that it’s releasing the latest test version of Azure Stack, a “mini-me” version of the Azure software that customers can run on their own servers. Azure Stack, which was to have shipped this year, is now slated to become broadly available next year.

There were also a raft of security announcements at the conference that are meant to show current and would-be customers that Microsoft is dedicated to providing safe infrastructure that runs in-house or in its public cloud.

Earlier today, Microsoft and Adobe Systems (ADBE) announced a cloud alliance Microsoft chief executive Satya Nadella is slated to speak more about Azure later on Monday.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Geoffrey von Maltzahn and Kimberly Powell on stage at Fortune Brainstorm Tech
AITerm Sheet
AI drug discovery leaders warn U.S. health funding cuts risk falling behind global rivals
By Lily Mae LazarusJune 10, 2026
14 minutes ago
Kevin O'Leary wears a silver and black suit with a chain of basketball cards around his neck.
AIData centers
From the Trump administration to Kevin O’Leary, there’s a new narrative that China is to blame for plummeting data center popularity
By Sasha RogelbergJune 10, 2026
2 hours ago
JB Straubel, co-founder of Tesla and founder and CEO of Redwood Materials, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Michael Faas/Fortune)
NewslettersFortune Tech
Why China is outpacing the U.S. power grid
By Andrew NuscaJune 10, 2026
2 hours ago
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
Startups & VentureFinance
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
By Shawn TullyJune 10, 2026
4 hours ago
Visa’s CFO downplays the importance of stablecoin and agentic commerce to the U.S. payments giant—at least in the short term
Bankingdigital and mobile payments
Visa’s CFO downplays the importance of stablecoin and agentic commerce to the U.S. payments giant—at least in the short term
By Angelica AngJune 10, 2026
4 hours ago
Man in a white shirt and jacket.
InnovationBrainstorm Tech
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
11 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
18 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
22 hours ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 days ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.