• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Why Hillary Clinton’s Supporters Aren’t Advertising

By
Reuters
Down Arrow Button Icon
By
Reuters
Down Arrow Button Icon
September 26, 2016, 11:09 AM ET
CNN And NY1 Host The Democratic Presidential Candidate Primary Debate
A volunteer tapes a campaign sign for Hillary Clinton, former Secretary of State and 2016 Democratic presidential candidate, not pictured, outside the Brooklyn Navy Yard before the start of the Democratic presidential candidate debate in the Brooklyn borough of New York, U.S., on Thursday, April 14, 2016. While Bernie Sanders and Clinton have tussled over energy policy, immigration, and gun control, it's the back-and-forth over Wall Street that has been most persistent through weeks of campaigning in the state.Photograph by John Taggart—Bloomberg via Getty Images

One would expect voters from the heavily Democratic Brooklyn neighborhood of Cobble Hill to pick presidential candidate Hillary Clinton in the Nov. 8 general election. Just don’t expect them to advertise it.

Like lawns and windowsills in liberal pockets across the country, much of the neighborhood is bereft of pro-Clinton signage in the final weeks before the election. It’s a stark contrast to the 2012 and 2008 campaigns, when President Barack Obama whipped up a frenzy of support from Democrats and his signature “Hope” and “Forward” signs were ubiquitous.

The scarcity of lawn and window signs is an indication of the Democratic nominee’s struggle to generate enthusiasm among left-leaning voters, a challenge that’s borne out in polling data, and could potentially haunt her if voters fail to turn out on election day.

Clinton leads Republican challenger Donald Trump by four percentage points among likely voters, according to a Reuters/Ipsos poll released Friday.

But Americans of all political stripes have been more critical of Clinton than they were of Obama when he was running for his second term four years ago, according to the daily tracking poll.

 

Among Democrats, 78 percent say they have a favorable view of Clinton, lower than the 89 percent favorability rating Obama had at this point in the race in 2012. Clinton’s favorability drops to 28 percent among independents versus Obama’s 47 percent.

Nancy Kimmel Viola, a 63-year-old social worker who lives about a mile away from Clinton’s campaign headquarters in Brooklyn, keeps a “Bernie 2016” sticker taped to the front door of her Carroll Gardens home, a vestige of her support for the unsuccessful bid of Sen. Bernie Sanders. While she plans to vote for Clinton, she confesses that her “heart’s not in it.”

“I have to vote for her.” Viola said. “Having Trump in there is too scary.”

In Denver, residents in the Democratic stronghold of Park Hill posted many yard signs over a local zoning issue, but few for the presidential race.

“Most of us around here will vote Democratic, we always do, but we’re not overly enthusiastic for Clinton,” said resident Pablo Marron. “But we are united in our opposition to Trump.”

‘Hold Your Nose’

In the heavily Democratic Denver suburb of Northglenn, banners for local office-seekers littered a major roadway, but there were no accompanying Clinton signs. In the affluent liberal Washington DC suburb of Chevy Chase, Maryland, signs for the Democratic nominee appeared only roughly once every 10 blocks.

The lack of enthusiasm isn’t just hitting the Clinton campaign. Americans from both major parties say they are generally less interested in voting this year than they were in 2012, according to the Reuters/Ipsos opinion poll, which compared results gathered during the first 20 days of September with the same period of 2012.

The Clinton campaign did not respond to emailed requests for comment.

Clinton’s online store displayed roughly a dozen different signs and banners for sale, ranging from an 11-inch by 17-inch sign, sold at $10 for a pack of two, to a four-foot by six-foot “Hillary for America” banner, which retailed for $100.

Sales data was not immediately available and a request for comment from the store went unanswered.

For some, there is a “hold your nose quality” to this election, said Matthew Dallek, associate professor at George Washington University’s Graduate School of Political Management.

“The lack of signage” in liberal enclaves may indicate, Dallek said, “that there just isn’t this sort of enthusiasm that existed for Obama.”

But there are some blocks that buck the trend.

On a street in Gowanus, Brooklyn, no fewer than four homes bore pro-Clinton signage, including a life-size cutout of the Democratic nominee, which rests in the windowsill of retired lawyer Chris Morrison’s home. The beaming cardboard Clinton prompts many passersby to take pictures, said Morrison, a staunch Clinton supporter.

“You don’t see as much signage this time around. In this neighborhood I don’t get so concerned (because everyone is) more or less on the same page,” said Morrison, 66.

“I worry when I go to some other places.”

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Jelly Roll
LawCrime
Jelly Roll, country-rap superstar who found music while serving prison time, pardoned by Tennessee governor in front of Christmas Tree
By Jonathan Mattise and The Associated PressDecember 18, 2025
7 hours ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
8 hours ago
unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
12 hours ago
Joe Anders and Kate Winslet
SuccessCareers
Her two Gen Z children have starred in her films, but Oscar award-winning actress Kate Winslet says nepo baby allegations are ‘silly’
By Emma BurleighDecember 18, 2025
13 hours ago
David Kostin
SuccessCareers
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
14 hours ago
Future of WorkCareer Advice
LinkedIn CEO says it’s ‘outdated’ to have a five-year career plan: It’s a ‘little bit foolish’ considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
15 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
Success
Britain’s defense chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
2 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
15 hours ago