• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
TechFortune 500

An Apple a Day: There’s More to It Than iPhone 7

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 17, 2016, 9:30 AM ET
Tim Cook, James Corden and Pharrell comedy bit during an Apple media event in San Francisco
Apple Inc CEO Tim Cook is shown with TV personality James Corden and musician Pharrell during a taped comedy bit in this image shot from a projection screen during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach - RTX2OJZMBeck Diefenbach — Reuters
Add Fortune on Google for similar content.

An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

The time has come again for our weekly roundup of Apple news. And no, it won’t focus entirely on the iPhone 7.

The tech giant (AAPL) launched its latest mobile operating system, iOS 10, which has already been able to capture more than 20% market share among iPhones, iPads, and iPod Touch devices currently in use.

Still, this was a big week for Apple due in no small part to the iPhone 7. Finally, after months of waiting and speculation, Apple launched its latest smartphone in stores on Friday. The release came after Apple said it wouldn’t have any iPhone 7 Plus stock available to those waiting in line due to overwhelming demand for the 5.5-inch iPhone. Needless to say, it was a disappointment for many who had hoped to get one of Apple’s bigger smartphones on launch day.

Get Data Sheet, Fortune’s technology newsletter

But the iPhone 7 was just one of many Apple stories this week, and in the following roundup, we’ll talk about all the Apple news that mattered. Read on to learn more:

  1. Apple had a rough start to the week after online publication Mic published an email from one of its spokesmen in response to Mic’s claim that Apple has a diversity problem. The email, which Apple had hoped wouldn’t be published, included a mention that Apple’s iPhone event on Sept. 7 had “a lot of diversity,” despite 99 minutes of its show being dedicated to men, leaving just eight minutes of stage time for women.
  2. The earlier report on Apple’s diversity took a turn for the worse on Thursday when Mic published a follow-up article after claiming to obtain more than 50 pages of emails from female Apple employees. Those emails, along with interviews conducted by Mic with female employees, led to allegations from the interviewed employees that Apple has a “sexist” and “toxic” work environment. Apple hasn’t yet responded to comment on those claims, but one employee reportedly filed a complaint against Apple with the Department of Fair Employment and Housing in hopes of investigating the company’s treatment of women.
  3. Apple’s iOS 10 launched this week after months of testing. The operating system, which comes with upgrades to Apple’s iMessage, third-party app support for Apple’s virtual personal assistant Siri, and improved notifications support, is available as a free over-the-air download.
  4. After just a couple of days of availability, Apple’s iOS 10 reached 20% adoption among iPhones, iPads, and iPod Touch users, according to data from analytics company Mixpanel. Meanwhile, iOS 9, which launched last year, is losing market share at a rapid clip.
  5. Apple CEO Tim Cook tried to allay fears that his company’s wireless earbuds, known as AirPods, will fall out of users’ ears in an interview this week. Cook said that the AirPods have never fallen out of his ears, and went so far as to say that they stayed in place even when he wore them while dancing. The AirPods launch late next year for $159.
  6. Apple’s iPhone 7 launched on Friday as lines formed at Apple stores around the world. The smartphone, which was unveiled last week at an Apple press event, comes with a more powerful processor in the A10, a dramatically improved camera, and no headphone jack. Its design is similar to last year’s model, with only a few tweaks here and there. The iPhone 7 starts at $649 for an unlocked model. Those hoping to get the iPhone 7 Plus on launch day had their hopes dashed, however, after Apple announced that its initial stock of iPhone 7 Plus models had sold out ahead of its retail availability.
  7. Looking for the best deal on an iPhone 7? The folks over at WalletHub this week launched a handy tool to help consumers find the best iPhone deals. The tool analyzes both individual and family cellular carrier plans and tallies the iPhone 7’s total cost of ownership over a two-year period.
  8. If you’re waiting for next year’s iPhone, you might find a device with an all-new look. A report surfaced this week, saying Apple is planning a major design upgrade for next year’s iPhone that will include an all-glass face. The smartphone will also come with its home button baked directly into the glass. The home button sits under the glass on the iPhone 7.
  9. Apple said that it has no plans to acquire a streaming-music service, despite holding talks with artist-owned Tidal. The company did not deny, however, that talks are still ongoing with the struggling streaming-music company founded by Jay-Z and others.
  10. Apple’s Japanese unit was walloped with a $118 million tax fine this week after allegedly underreporting income. Apple paid the fine after the Tokyo Regional Taxation Bureau determined that Apple was not paying a tax on the software-licensing revenue it was generating from Japanese iTunes consumers.

For more about the iPhone, watch:

One more thing…Apple’s stock has soared this week and posted its strongest four-day streak in more than two years between Monday and Thursday. The rally, which sent shares up 11.4% between Monday and Thursday, came on the back of solid indicators that iPhone 7 will sell well.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Apple prepares second-generation iPhone Air for spring 2027
Big TechApple
Apple prepares second-generation iPhone Air for spring 2027
By Mark Gurman and BloombergJune 17, 2026
1 hour ago
World Cup, America 250 face new risk with spy law lapse
CybersecurityWorld Cup
World Cup, America 250 face new risk with spy law lapse
By Caitlin Reilly, Roxana Tiron and BloombergJune 17, 2026
2 hours ago
PayPal Mafia member and ex-Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
Startups & VentureSpaceX
PayPal Mafia member and ex-Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
By Allie GarfinkleJune 17, 2026
2 hours ago
Mark Zuckerberg speaks and holds both hands up while standing in front of a purple background.
Economyspending
Tokens are getting cheaper, but companies are spending even more on AI as a result, top economist warns
By Sasha RogelbergJune 17, 2026
3 hours ago
Jeff Bezos
AIJeff Bezos
‘AI is going to create a labor shortage’: Jeff Bezos sees more jobs being created in the new economy, not less
By Catherina GioinoJune 17, 2026
4 hours ago
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
NewslettersCIO Intelligence
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
By John KellJune 17, 2026
5 hours ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
11 hours ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
9 hours ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.