• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

‘Fifty Shades Darker’ Trailer Sets Worldwide Record for Most Views

By
Samantha Highfill
Samantha Highfill
and
Entertainment Weekly
Entertainment Weekly
Down Arrow Button Icon
By
Samantha Highfill
Samantha Highfill
and
Entertainment Weekly
Entertainment Weekly
Down Arrow Button Icon
September 16, 2016, 10:28 AM ET
ENTERTAINMENT-US-FILM-50SHADE
People arrive to watch the film "Fifty Shades of Grey" on its opening day in Los Angeles on February 12, 2015. "Fifty Shades of Grey", the long-anticipated movie version of the bestselling erotic novel, began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. Photograph by Mark Ralston—AFP/Getty Images

This article originally appeared on ew.com.

Did Christian Grey just defeat Han Solo? In a way.

The first trailer for Fifty Shades Darker hit the internet at 11 a.m. ET on Wednesday, and has broken the worldwide record for most views in 24 hours, according to Universal. The trailer, which was viewed 114 million times in its first 24 hours, surpassed previous record-holder Star Wars: The Force Awakens (which had 112 million views in its first day).

In the U.S., the Fifty Shades Darker trailer racked up 39.4 million views, leaving the international markets to bring in the other 74.6 million views, with the U.K. and Brazil as the top two performing markets.

 

So Solo might have the Millenium Falcon, but Christian has … a helicopter?

Fifty Shades Darker opens in theaters Feb. 10, 2017.

About the Authors
By Samantha Highfill
See full bioRight Arrow Button Icon
By Entertainment Weekly
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

kermit
Arts & EntertainmentTV
The saga of the billion-dollar sock: The Muppets’ 50th birthday marks a long and profitable run
By Jared Bahir Browsh and The ConversationJanuary 29, 2026
4 hours ago
ms shirley
LawObituary
TikTok’s ‘Ms. Shirley,’ who drew 5 million followers watching her care for the homeless, dies at 58
By Rebecca Boone and The Associated PressJanuary 29, 2026
7 hours ago
TikTok influencer Khaby Lame sits and talks.
AISocial Media
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
By Jake AngeloJanuary 29, 2026
8 hours ago
springsteen
PoliticsMusic
Bruce Springsteen dedicates ‘Streets of Minneapolis’ to ‘innocent immigrant neighbors,’ memory of Alex Pretti and Renee Good
By Mark Kennedy and The Associated PressJanuary 29, 2026
9 hours ago
melania
PoliticsWhite House
Now playing at the Trump Kennedy Center: ‘Melania,’ brought to you by Amazon Prime
By Darlene Superville and The Associated PressJanuary 29, 2026
11 hours ago
beast
Personal FinanceSocial Media
MrBeast has figured out his next ‘transformative media channel’: 2.5 million fortune cookies with messages tied to his TV show
By Nick LichtenbergJanuary 28, 2026
1 day ago

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
1 day ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
1 day ago
placeholder alt text
Politics
11 days before he was shot and killed by ICE, Alex Pretti kicked out a vehicle taillight and got wrestled to the ground
By Michael Biesecker, Jesse Bedayn and The Associated PressJanuary 29, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.