This piece originally appeared on AllBusiness.com.
Between your company’s presence on social media to its website traffic, your marketing strategy could always use a helping hand. But what are the best tools out there for the job? Turns out, they may be ones your company never even considered using.
That’s why we asked six entrepreneurs from FounderSociety the following question:
Q. What’s one highly effective marketing tool that my small business might not be using?
Ajmal SaleemAhrefs allows you to improve your marketing by learning from your competitors. It searches all your competitors’ backlinks and allows you to find similar sites that you can find backlinks off of. It also searches your competitors’ keywords and sends you weekly updates on their keyword rankings on the web. —Ajmal Saleem, Suprex Learning
Arry YuEdgar is a great social media tool to help syndicate your messages across all social channels. It’s cost effective for small business and saves countless hours of time posting manually. —Arry Yu, GiftStarter.com
For more on Marketing, watch this Fortune video:
3. Help a Reporter Out
Ben WalkerI reply to HARO requests as much as I possibly can. If you can write and have 30 minutes of free time every day, you should be scanning HARO requests and replying to the ones that fit you. It’s a no-brainer—it’s free and easy to do. —Ben Walker, Transcription Outsourcing, LLC
4. Google Analytics
Justin MoodleyAll too often, small businesses find it difficult to quantify their return on marketing efforts. For digital advertising channels, Google Analytics (GOOG) is the best resource for generating tangible business intelligence. It’s a free platform with a lot of educational documentation that will allow you to see where website traffic comes from and how visitors interact with your website. —Justin Moodley, LASANAN
Read more from Fortune: These Are the 10 Best Workplaces in Advertising and Marketing
Bryan DriscollBeing in the internet marketing industry, the one software tool that I use on a daily basis is SEMRush. It allows you to do keyword and competition research, track your rankings and much more—all with a click of a button. —Bryan Driscoll, Think Big Marketing, LLC
More from AllBusiness:
• How to Find Your Marketing Hook (and Why It Matters)
• Mobile Marketing Strategies for Local Businesses
• Marketing Automation Solutions Are Now Affordable for Your Small Business
Nadia HansenSnapchat is a very effective tool for digital marketing due to its market segmentation. It offers unique features not found in other more mainstream social media tools, and it has a sprawling audience of millennials. —Nadia Hansen, Result Logix