• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

How Hillary Clinton Made Her Case to America

By
Philip Elliott
Philip Elliott
and
TIME
Down Arrow Button Icon
July 29, 2016, 9:48 AM ET
Democratic National Convention: Day Four
PHILADELPHIA, PA - JULY 28: Democratic presidential candidate Hillary Clinton acknowledges the crowd as she arrives on stage during the fourth day of the Democratic National Convention at the Wells Fargo Center, July 28, 2016 in Philadelphia, Pennsylvania. Democratic presidential candidate Hillary Clinton received the number of votes needed to secure the party's nomination. An estimated 50,000 people are expected in Philadelphia, including hundreds of protesters and members of the media. The four-day Democratic National Convention kicked off July 25. (Photo by Jessica Kourkounis/Getty Images)Jessica Kourkounis — Getty Images

Hillary Clinton strode into history books Thursday night with a call for Americans to rally behind her. “Join us” was a refrain as she moved toward the end of her speech — and toward what promises to be a divisive campaign to become the nation’s first female President.

“I know that at a time when so much seems to be pulling us apart, it can be hard to imagine how we’ll ever pull together,” she said. “But I’m here to tell you tonight, progress is possible.”

The former Secretary of State became the Democratic nominee with enormous advantages over her rival Donald Trump — a massive campaign apparatus, deep pockets and an electoral map that favors Democrats. But on the biggest night of her campaign, with the nation’s television screens tuned in, she walked on stage dogged by doubts and headwinds, with more than half the country saying they had concerns about her trustworthiness.

Though her campaign theme was “stronger together,” the convention hall was not united, with shouted protests from a few progressive dissidents disrupting her speech at points. Protesters held signs praising her rival Bernie Sanders, and a handful even pushed the Green Party candidate. One sign read simply “Keep Your Promises,” a reflection of the distrust that has dogged her through the campaign.

She tried to take all of these concerns straight on, praising Sanders at the start of her address, embracing the party platform she had been pressured by progressives to adopt, and admitting her shortfalls at connecting in the past to voters. “Now, sometimes the people at this podium are new to the national stage. As you know, I’m not one of those people,” Clinton said. “The truth is, through all these years of public service, the service part has always come easier to me than the public part. I get it, that some people just don’t know what to make of me.”

She did little to help answer that one. Instead, she offered a broad vision of helping all Americans with her specific ideas of how to do it. “It’s true. I sweat the details of policy,” she said. Moments later, she contrasted that with Trump, whose positions are often hard to pin down. “No wonder he doesn’t like talking about his plans,” she said, before dryly adding, “You might have noticed, I love talking about mine.”

She quoted Franklin Roosevelt and First Lady Jackie Kennedy, borrowed a lyric from the Broadway hit Hamilton and parroted Ronald Reagan. But for much of the speech, she sought to define herself not with her own story, but in opposition to her opponent. Of Trump, she said he had shifted his party a long way from Reagan’s slogan. “He wants to divide us — from the rest of the world, and from each other,” she said. “He’s taken the Republican Party a long way from Morning in America to Midnight in America.”

“Don’t believe anyone who says ‘I alone can fix it,’” Clinton warned. “Those were Donald Trump’s words in Cleveland. They should set off alarm bells.”

For the better part of four nights, the speakers had taken their turns hammering Trump as a self-serving huckster, an alleged billionaire who is running for President only to make his brand bigger, and an enemy to women, immigrants and workers. They also tried to humanize a sometimes distant public figure with anecdotes about her personal life and her behind-the-scenes political work.

Throughout the Democratic convention, friends and allies offered anecdotes aimed at making Clinton seem more likable. Bill Clinton told the story of how they first met from afar in the Yale Law School library. Chelsea Clinton talked about her mother reading her Goodnight Moon and taking her to Dinosaur National Monument. Former White House press secretary Robert Gibbs told the story of how Clinton and President Obama crashed a private meeting of other world leaders. Senator Claire McCaskill said Clinton phoned her after she was diagnosed with breast cancer.

But the biggest lift was Clinton’s own speech. She kept working at it all the way into Thursday. After making a surprise appearance with Obama late Wednesday, she went back to her hotel to keep working on the latest draft of the address. Aides were frustrated with her insistence on specifics over rhetoric, details over drama, but it was typical Clinton. “Why keep it simple like, ‘If you see something, say something’ when ‘If you see something suspicious, please alert the proper authorities’ is much better?” one aide joked.

She seemed to yield to advisers, and the speech had some memorable one-liners, and some rhetoric that can be repurposed for the speeches she gives every day. As usual, it was grounded in facts and specifics.

Convention speeches are the rare opportunity for campaigns to have the eyes of a nation on the candidates, traditionally uninterrupted and on their own terms. Unlike the three upcoming debates, there was no sparring partner on Thursday. Unlike TV interviews and press conferences, there was no reporter raising uncomfortable topics. It was simply Clinton speaking to her supporters in the overcrowded hall and millions more watching at home that she hoped to persuade.

She walked a fine line, trying to maintain an optimistic tone and arguing that, contra Trump, America is already great, while also acknowledging the frustrations that fueled Sanders and Trump in the primaries.

“Some of you are frustrated. Even furious. You’re right. It’s not yet working the way it should,” she said.

Clinton’s convention closed with the traditional balloons and a song blaring that they were stronger together and united. Her challenge, over the next 102 days, will be to hammer home those themes that her strategists amplified over the last four days: that Democrats are the party of inclusion and the middle class, that government programs can help lift Americans, that Clinton is the best prepared presidential nominee in a generation. Starting with a weekend bus tour through Pennsylvania and Ohio, Clinton and running mate Tim Kaine will try to paper over the party divisions that left many delegates in the hall sour on the Establishment.

To help build a unified party, Clinton mostly focused on the alternative. “Imagine, if you will, image him in the Oval Office facing a real crisis,” Clinton said. Then she added a line that was the most-discussed moment on Twitter of the night: “A man you can bait with a tweet is not a man we can trust with nuclear weapons.”

The next step will be to convince voters that they can trust her instead.

This article originally appeared on Time.com.

About the Authors
By Philip Elliott
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Jelly Roll
LawCrime
Jelly Roll, country-rap superstar who found music while serving prison time, pardoned by Tennessee governor in front of Christmas Tree
By Jonathan Mattise and The Associated PressDecember 18, 2025
4 hours ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
4 hours ago
unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
8 hours ago
Joe Anders and Kate Winslet
SuccessCareers
Her two Gen Z children have starred in her films, but Oscar award-winning actress Kate Winslet says nepo baby allegations are ‘silly’
By Emma BurleighDecember 18, 2025
9 hours ago
David Kostin
SuccessCareers
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
10 hours ago
Future of WorkCareer Advice
LinkedIn CEO says it’s ‘outdated’ to have a five-year career plan: It’s a ‘little bit foolish’ considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
11 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
1 day ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
AI
Amazon CEO Andy Jassy announces departure of AI exec Rohit Prasad in leadership shake-up
By Sharon GoldmanDecember 17, 2025
1 day ago
placeholder alt text
Success
Britain’s defense chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
1 day ago