• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

When Will Alphabet’s ‘Other Bets’ Become ‘Other Businesses’?

By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
July 28, 2016, 6:59 PM ET
US-TECHNOLOGY-CAR
A self-driving car traverses a parking lot at Google's headquarters in Mountain View, California on January 8, 2015. AFP PHOTO/NOAH BERGER / AFP / Noah Berger (Photo credit should read NOAH BERGER/AFP/Getty Images)Photograph by Noah Berger—AFP via Getty Images

How many companies can get away with spending $859 million to produce just $185 million in revenue? Not only that, but how many can do it and have investors celebrate it as progress?

There is only one I’m aware of—Alphabet(GOOG). One year since Google re-organized itself as a portfolio of moonshots attached to a giant, money-printing advertising business, we have a better picture of just how much money the company is spending on things like self-driving cars and Internet balloons. (The answer: A lot.)

Under Alphabet, there is a wildly profitable advertising business, and there is a money-losing unit called “Other Bets.” In the second quarter, Alphabet’s advertising business delivered $7 billion in profits on $21 billion in revenue, a strong 21% uptick from the year prior.

Get Data Sheet, Fortune’s technology newsletter.

Revenue for the much smaller Other Bets also jumped, by 150% to $185 million. But the unit’s heavy losses also grew by 30% to $859 million.

Investors were fine with it. Shares of Alphabet were up nearly 6% in after hours trading.

CFO Ruth Porat’s legacy will rest on her ability to whip Google’s roller-blading, money-burning Other Bets into profitable businesses. There is a sign in the offices of X, the company’s moonshot factory, depicting a burning $100 bill with the caption, “Investors think we do this,” according to a recent New York Times profile of the unit. Regardless of the sign’s origin, it represents the thinking Porat has brought to the business.

Why Alphabet Shouldn’t Have Ended its Robotics Unit

On an investor call Thursday, Porat emphasized the long term while acting responsibly in the short term. “Our focus on long term revenue growth does not give us a pass on managing expenses,” she said. “We invest a lot of time and effort in assessing how to manage for long term growth.”

Investors love this kind of discipline—except when the headlines aren’t so great, and Porat doesn’t share much beyond her prepared remarks. Last quarter, investors asked about troubles with smart thermostat company Nest, one of the Other Bets that Google is hoping will become profitable. Porat’s response was less than satisfying.

So far, the only moonshots making any money for Alphabet are Nest, health care company Verily, and its high speed internet unit Fiber, which the company intends to invest lots more money into. Because of how small and unpredictable the Other Bets category can be, Porat cautioned the quarterly numbers would be “lumpy.” In other words, yes, Alphabet intends to make its moonshots into real businesses. Just not tomorrow.

About the Author
By Erin Griffith
See full bioRight Arrow Button Icon

Latest in Tech

AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
7 hours ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
12 hours ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
13 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
14 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
19 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
20 hours ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.