• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
TechFuture of Work

For Elon Musk’s Tesla Gigafactory, Bigger Is Better

By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
July 27, 2016, 10:00 AM ET
Add Fortune on Google for similar content.

Tesla’s battery factory, under construction outside of Reno, Nev., once promised to produce more than the world’s entire output of lithium-ion batteries.

Now the facility, which Fortune toured on Tuesday, is hoping to make two to three times that initial gargantuan amount.

The move is the latest example of how billionaire entrepreneur Elon Musk tends to aggressively amplify risk, instead of shying away from it, while opting for oversized moves, instead of incremental ones.

At the factory on Tuesday, Musk and CTO JB Straubel explained that during the initial stages of designing the factory, the team realized that they could make two to three times more batteries at the Gigafactory than they originally planned in 2014.

Tesla CEO Elon Musk, CTO JB Straubel, and a Panasonic executive talk about the battery factory.
Fortune/Katie Fehrenbacher

 

Tesla initially expected to make “50 gigawatt hours” of battery modules or packs, which hold individual battery cells, but now “we are expecting to do about 150 gigawatt hours [of batteries] in the same volumetric space as the original design,” said Musk.

Musk posited that the higher volumes could lead to twice as many jobs created in Nevada. Originally, Tesla had said it would create some 6,500 jobs over several years. But on Tuesday, Musk said that number could be closer to 10,000 within three to four years.

Tesla is also speeding up its plans to produce large volumes of its Model 3 electric car, a $35,000 low cost car that Tesla has been aiming to make since its founding over a decade ago. The batteries produced in the Gigafactory will be used for the Model 3, which is supposed to come out in late 2017.

Earlier this year, Tesla fans reserved close to 400,000 Model 3 cars, putting down $1,000 refundable deposits for the cars, many without having seen the car’s design. Because of the large demand, Tesla says it will attempt to make enough batteries to supply 500,000 electric cars (many of those Model 3’s) by 2018—two years earlier than the company previously planned.

The larger volume and sped-up plans don’t seem to have phased Tesla’s Japanese battery-manufacturing partner Panasonic, which is contributing $1.6 billion and its battery-making machines to the factory. Straubel said, “Panasonic has done their part to absolutely stay in sync. . .as we’ve accelerated the schedule for Model 3.”

Panasonic’s executive vice president, Yoshihiko Yamada, who was also at the Gigafactory event on Tuesday, said that one reason why the Gigafactory will now produce two to three times more batteries is because of the close early discussions between Panasonic and Tesla. The two companies closely “worked together” “discussing these details,” revealed Yamada, adding that “this type of relationship is quite new for business.”

Get Data Sheet, Fortune’s technology newsletter.

Musk and Straubel said that they were confident that Tesla was on track to meet its goal to make enough batteries for 500,000 cars by 2018. The factory is supposed to start producing its first battery cells by the end of this year.

The Gigafactory isn’t the only thing on the minds of Tesla’s leaders. The company has had a difficult summer, missing its car shipment targets for the last two quarters due to a slow ramp up of its Model X car, an electric SUV.

In the past two months, Tesla has also faced controversy over its autonomous car software, following a fatal accident in May in one of its cars while its Autopilot software was enabled. U.S. regulators are still investigating the incident, which is the world’s first known death in an autonomous vehicle.

Section D of Tesla factory.
Fortune/Katie Fehrenbacher

 

In addition, Tesla has also sought to buy solar installer SolarCity for $2.86 billion, a company where Musk is also the chairman and largest shareholder. His cousin is the CEO of the company and only one person on SolarCity’s board doesn’t have ties to Tesla. Musk has recused himself from voting on the deal, which is supposed to be voted on very soon.

But for Musk, the Gigafactory’s progress is an achievement on a personal level, not just a business one. He described the factory, which is set in the Nevada desert amidst thousands of wild horses, as “incredibly romantic.”

When completed, the diamond-shaped factory will stretch across 10 million square feet, taking in raw materials on one side and delivering batteries on the other. As of this week, the site was only 14% completed.

About the Author
By Katie Fehrenbacher
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Google logo is displayed on a smartphone in front of the EU Flag.
CybersecurityGoogle
EU strikes Google with $1 billion fine in major crackdown on antitrust regulations even as Trump threatens retaliation
By The Associated Press and Sam McNeilJuly 24, 2026
8 hours ago
AI executives demand OpenAI release more details about how the Hugging Face hack happened
AIOpenAI
AI executives demand OpenAI release more details about how the Hugging Face hack happened
By Emily ForliniJuly 24, 2026
9 hours ago
woman yellow shirt standing in front of ring light
SuccessSocial Media
Influencer marketing isn’t an experiment anymore as companies expand their creator advertising budgets
By Tatiana SatauaJuly 24, 2026
9 hours ago
dario
AIEconomics
Anthropic’s head of economics just explained why we haven’t seen a white-collar bloodbath — yet
By Nick LichtenbergJuly 24, 2026
10 hours ago
jh
AINvidia
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
By Nick LichtenbergJuly 24, 2026
10 hours ago
pjm
EnergyData centers
The AI boom’s hidden electricity bill — and why you’re paying it
By Nick LichtenbergJuly 24, 2026
11 hours ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
21 hours ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
19 hours ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.