• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retailwine

Hungary’s Tokaj Wine Region Revives Jewish Heritage

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
July 23, 2016, 10:21 AM ET
A rabbi looks at grapes in a vineyard in famous Tokaj wine region in the village of Mad
A rabbi looks at grapes in a vineyard in famous Tokaj wine region in the village of Mad, Hungary, July 21, 2016. Picture taken July 21, 2016. REUTERS/Laszlo BaloghLASZLO BALOGH

Two plaques put up in the village of Mád last month commemorate the important role Jewish families played in making Hungary’s golden Tokaj wine, most of whom perished in the Holocaust.

The plaques mark another step in Hungary on a painful journey in coming to terms with the treatment of its Jews during World War Two when most were handed over to the Nazis.

After two centuries of prosperity generated from the sweet wine that became popular in the courts of Europe, Jews in Tokaj were deported with the help of the Hungarian Gendarmerie to a ghetto and from there to Auschwitz concentration camp.

The plaques were mounted on the former home of the Zimmermann family, one of the biggest and most successful winemakers and wine traders of Mád in the northeast of Hungary, after a lengthy campaign by family members.

Ronald S. Lauder: Elie Wiesel Was the World’s Moral Compass

From the Zimmermanns sent to Auschwitz from their home in Mád only Susy Oster, who was born Zsuzsanna Zimmermann in 1928 and now lives in the United States, escaped the gas chambers.

But when asked if her mother had found some peace now that her family home in Mád was remembered, her daughter Beverly Fox said in an emailed response to Reuters:

“No, it has not given her any peace.

“How can it when everything that generations of her family toiled for, and not just her family, but all Jewish families, had everything taken away from them? How can you ever have peace after your country deports you … and sends you through the gates of hell?”

The central European nation deported half a million Jews. In the final months of the war, Hungarian fascists executed thousands of Jews, shooting them and pushing them into the Danube river.

From the village of Mád, around 250 Jews were deported. Their properties and vineyards on a plain of volcanic soil near the Carpathian mountains were mostly confiscated.

Wine Retail Embraces Algorithms, Data, and Personalization

Fox recognized her mother’s home in a photo of the wine-making company Royal Tokaji, which now owns the buildings, when she was planning a trip to Hungary and the family embarked on a mission to gain recognition of the area’s Jewish roots.

Around 30 Jews returned to the village after the war but they had all left by the 1970s and today there is not a single Jewish family living in Mád.

Alongside the plaques, however, there is a push to rediscover the wine-making region’s Jewish roots. Hundreds of Hasidic Jewish pilgrims flock annually to Mád to visit the Baroque synagogue and the newly restored rabbi’s house.

The plaques marked the first time that any Jewish family was given public recognition in Tokaj.

“This is a unique story: as far I know this is the first time that a (Jewish) family is remembered this way with a plaque in the Tokaj region,” Mariann Frank, who leads a project to revive the region’s Jewish traditions, said.

Google Removes a Chrome Extension That Identified and Tracked Jews

“If we face this openly, and put up as many signs as possible to commemorate the really once flourishing Jewish winemakers and wine traders of the region, I think the region and the country would benefit,” Gabor Banfalvi, who runs tours of the region, added.

The region is a UNESCO World Heritage Site, and attracts tens of thousands of tourists each year, among them descendants of the Jewish families who once lived there.

The Tokaj region produces one of a handful of wines around the world made with fruit affected by “noble rot,” induced by the “Botrytis” fungus that shrivels grapes and concentrates their sugar. The flagship is Tokaji Aszu.

Paired with foie gras, blue cheese or desserts, Tokaj wines are valued for their richness and complexity.

Tokaj’s Aszu wines first appeared in literature in 1576 but it was in the 17th century that the wine became a favorite of wine connoisseurs.

For more on wine, watch:

Louis XV of France who served it to his famous mistress Madame de Pompadour called Tokaji the “Wine of Kings, King of Wines.” Royalty, writers and composers including Peter the Great, Goethe, Liszt and Schubert were all devotees.

The first Jews arrived in Mad in the early 1700s. As the trade in Tokaj wines flourished, the Jewish community became more established around Mád with the building of the synagogue and the setting up of a school for rabbis.

After World War Two, Zahava Szasz Stessel in the book “Wine and thorns in Tokay Valley” recounts how survivors returned home to find their houses occupied and their possessions taken.

A rabbi looks at grapes in a vineyard in famous Tokaj wine region in the village of Mad, Hungary, July 21, 2016. Picture taken July 21, 2016. REUTERS/Laszlo BaloghLASZLO BALOGH[/caption]

During the communist years, the vineyards were used for mass production and run by cooperatives to slake the thirst of the Soviet Union and other states but when that era ended foreign investors moved in to restore the wine’s quality.

Jewish Group Calls on Trump to Renounce Anti-Semitism

Royal Tokaji Wine Company was founded by British wine writer and expert Hugh Johnson. Another investor in the firm was Jacob Rothschild of the banking family.

The Zimmermanns contacted the company last year and after lengthy negotiations, the plaques were put up. Fox described the process as “extremely hard.”

Royal Tokaji General Manager Charlie Mount told Reuters that it was quickly established that some of the buildings that house the company’s offices had been owned by the Zimmermanns.

“There was some difficulty with the records in deciding and agreeing exactly which of those buildings had been owned by the Zimmermann family,” he said.

Mount said the family had not asked for the buildings to be returned to them. Fox said that her mother in the past had considered asking for reparation from the Hungarian state but had never lodged an official request.

“Susy did think of asking for restitution, but the Hungarian government was not giving any,” Fox wrote in an email.

A Hungarian government spokesman said the land compensation process in Hungary in the 1990s was based on the principle of compensation. “The compensation process has been closed, no new claims can be lodged,” the spokesman’s office said, adding that individual annuity compensation payments continued for survivors.

The Nazis Stole My Art

Mount also said that it was a long and sensitive process to agree to a wording on the plaques that reflected history accurately and also met with the family’s approval.

“This is the family story we are telling and it was very important to get that correct. And that was difficult, it was a long process and I think it should be a long process because these are important matters that have to be correctly reflected,” Mount said.

The plaques now say that from the early 1800s, through generations, the Zimmermann family produced and traded wines in Tokaj. “In May 1944, the family was deported to Auschwitz along with other Jewish families of Mád,” the inscription reads.

In an interview recorded by the Holocaust Memorial Museum in Washington in 1994, Susy Oster recalled her childhood in Mád as an idyllic period which ended suddenly in May 1944.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Retail

Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
12 hours ago
Oreo
RetailFood and drink
Zero-sugar Oreos headed to America for first time
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
22 hours ago
RetailGrocery
Instacart may be jacking up your grocery prices using AI, study shows—a practice called ‘smart rounding’
By Dave Lozo and Morning BrewDecember 10, 2025
2 days ago
Doug McMillon, president and chief executive officer of Wal-Mart Stores
SuccessCareers
Walmart’s retiring CEO Doug McMillon spent 40 years climbing the ranks—he reveals the one thing he’s most looking forward to is a ‘blank calendar’
By Emma BurleighDecember 10, 2025
2 days ago
cracker barrel
EconomyRestaurants
Cracker Barrel slashes forecast as Uncle Herschel fallout continues despite logo reinstatement
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressDecember 10, 2025
2 days ago
Zohran
PoliticsElections
Political communication scholar on how Zohran Mamdani hacked ‘slacktivism’ to appear on your phone, on your street and in your mind
By Stuart Soroka and The ConversationDecember 10, 2025
2 days ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
19 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
24 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.