• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Techanonymous apps

Can Anonymous Apps Succeed and Avoid User Harassment and Abuse?

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
July 21, 2016, 4:29 PM ET
Courtesy of Candid
Add Fortune on Google for similar content.

Lots of anonymous messaging apps and sites have failed, so why do entrepreneurs continue to build new ones?

That’s the question I asked in February when After School, one such app that’s specifically aimed at teens, closed $16.4 million in new funding. At the time, After School’s founders’ biggest takeaway from watching the apps that came before them, was to cautiously monitor the content posted by their users, they told Fortune. Their goal is to make it a safe space for teens to discuss difficult topics, sans vitriol.

Now this appears to be the same challenge a new anonymous app on the block (yes, another), named Candid, also thinks it can tackle. Candid, which publicly debuted on Thursday, is the brainchild of CEO Bindu Reddy and her co-founder Arvind Sundararajan. They previously founded MyLikes, a company that provides software for managing social media content, that they continue to run.

As its name suggests, Candid was born out of Reddy’s frustration with not being able to share any and all of her opinions on social media. Reddy has long been interested in social media, having helped lead various Google products like Google+, Blogger, and Google Docs.

“I have a lot of opinions about everything and I think a lot of people do too,” she told Fortune. Unfortunately, it’s increasingly hard to share these opinions openly because “everything that we say gets judged because our network is there all the time,” Reddy added.

Get Data Sheet, Fortune’s technology newsletter.

And she’s right. Today, any public statement is grounds for scrutiny and potential criticism. Just ask either one of our presidential candidates (and their teams, friends, and associates). In turn, this eliminates the existence of a lot of conversations or even “sharing” that is important though potentially risky or controversial—like whistleblowing, for example.

Like After School and many other apps, like Yik Yak and Whisper, Candid wants to curb the harassment and abuse that will surely arise from letting people anonymously post things online. To do so, the startup says it has built machine learning algorithms that analyze posts and help filter out abusive content. And like other apps, it also has human moderators who also help with the filtering. But it’s still early, and after giving the app a whirl, it’s clear both algorithms and moderators are still learning.

Candid also hopes to differentiate itself from the pack by creating chat rooms where users will hopefully stick to the topics at hand. The idea, is to make it relevant and interesting to users. They sign up for the topics they care about, like politics, the city of San Francisco, and celebrity gossip, and then hopefully consult Candid when they’re curious about a certain topic or want to discuss it with others.

Reddy and Sundararajan aren’t the only ones who believe anonymous apps need to be useful to their users in order to endure. David Byttow, who co-founded and headed the now-defunct Secret, a once buzzy anonymous app popular in Silicon Valley, agrees. Many anonymous services can be fun and entertaining, but the novelty will quickly wear off without real utility to the user, he told Fortune.

Byttow points to apps he’s been playing with recently, like RealTalk, an app for video chatting with strangers. While well designed and fun, Byttow says it doesn’t serve a need in his life. “It doesn’t bring me closer to my friends,” he says, adding that although anonymous, an app would still need a real-life link. That’s why Secret would denote posts from a user’s own friends or social network without giving away their identity—to create a sense of real world impact.

But then there’s still issue of harassment abuse. As we’ve seen on virtually every anonymous app and website, some people inevitably pull out vicious gossip and attacks on other users. Secret certainly saw its fair share, and had to ban the use of names as an attempt to curb attacks. After nearly a year, Secret shut down because it no longer matched Byttow’s original vision, presumably a way to say that the harassment and subsequent need to police it stifled the freedom users had at the beginning.

Meanwhile, several news websites have shut down their comments sections, because of the difficulty to maintain civil discussions, and users of semi-anonymous services like Twitter and Reddit continue to complain about harassment.

But is that simply human nature when given the cloak of anonymity?

“When you’re faced with a space where you can say anything, for what ever reason, people go to the most taboo subjects,” says Byttow, who admits he has no overarching statement yet on human nature. “They go to the things they can’t say” otherwise, he adds. Secret shut down after about a year, unable to maintain its original vision for an anonymous app.

And of course, we continue to think we can curb this. “We never learn, we always have hope,” Byttow says about the proliferation of anonymous messaging apps. “All these entrepreneurs, all these founders are driven by hope.”

Instead, Byttow thinks ephemeral apps, like Snapchat, where users send photos and messages that disappear when opened, might be the happy medium. Just enough freedom from inhibitions, but not a carte blanche to unleash heartless attacks on others.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

math
AIScience
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
52 minutes ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
5 hours ago
fl
North AmericaElections
Trump-backed hopeful to succeed DeSantis unveils plan to protect local water, electricity from data centers
By Matt Brown and The Associated PressJuly 21, 2026
5 hours ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
6 hours ago
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
Arts & EntertainmentDisney
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
By Joshua HongJuly 21, 2026
6 hours ago
Jersey Mike's Subs restaurant.
C-SuiteCFO Daily
Jersey Mike’s tests how far investors will stretch on restaurant IPO valuations
By Sheryl EstradaJuly 21, 2026
6 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
24 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.