Target Is Closing Some of Its Portrait Studios

July 7, 2016, 8:59 PM UTC
Targets Profits Rise 12 Percent In First Quarter
Justin Sullivan — Getty Images

Target (TGT) plans on closing seven of its 145 Portrait Studios, Target spokesperson Kristy Welker confirmed with Fortune.

The Portrait Studios, which are leased and operated by Eden Prairie-based Lifetouch, are being closed due to re-model plans in order to allocate the spaces differently, according to Welker. By the end of 2016, there will be 138 Portrait Studio locations at Target stores.

“Target continually looks at 1,800 stores and has ongoing remodels of stores to improve the guest experience,” she said.

The Portrait Studio at the Target in Edina, Minn. has already closed. That space will be incorporated into a new guest service counter with additional space to hold online orders waiting to be picked up. Another portrait studio at the store in Roseville, Minn. will close later this week to give the Starbucks (SBUX)more room, she said.

 

The Minneapolis based company opened the portrait studios in 1996. Target initially opened the portrait studios as another way to help drive traffic to the store and to make it more of a one-stop shopping destination. But amid the rise of digital photography, portrait studios have struggled. In 2012, Lifetouch closed 35 underperforming Target Portrait Studios, according to the StarTribune.

Remolding some of its stores is not the only change that executives at Target have decided to make. In February, CVS (CVS) opened the first of the pharmacies it’s taking over from Target. Last summer, the two companies announced that Target would sell its 1,672 pharmacies to CVS for $1.9 billion. The deal closed in December.

The seven locations that are closing are:

  1. Springfield, IL
  2. Las Vegas Boca Park
  3. Worcester, MA
  4. Roseville, MN
  5. Aurora, CO
  6. Springfield West, PA
  7. Edina, MA
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