• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
CommentaryBrexit

A Brexit Could Really Complicate Free Trade

By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
June 21, 2016, 1:00 AM ET
Campaigners Distribute Stronger In Europe Paraphernalia Ahead Of The EU Referendum
A "Britain Stronger in Europe" campaigner hands out leaflets and stickers to pedestrians in London, U.K., on Monday, June 6, 2016. U.K. Prime Minister David Cameron said he'll hold a long-pledged referendum on the U.K.'s membership of the European Union on June 23. Photographer: Simon Dawson/Bloomberg via Getty ImagesPhotograph by Simon Dawson — Bloomberg via Getty Images
Add Fortune on Google for similar content.

A vote in favor of a Brexit on Thursday will present the U.K., the EU, and the global business community with a lot of unanswered questions. One pressing question is what the terms will be that will govern trade between Britain and its 27 former EU partners going forward. This is vitally important to the island nation, as about half of its trade in goods is with its EU partner countries.

International trade negotiations have gotten to be extremely complicated. They address more than just tariffs—something of a nightmare in and of themselves because trade is never really free outside of a customs area—and increasingly face a wide array of conditions, such as what standards have to be met, or how a product needs to be labeled.

Just updating one duty-free deal that was limited solely to information technology products—the expansion of the Information Technology Agreement (ITA)—took two decades to negotiate. The ITA covers over 80 countries, so of course that negotiation would be time-consuming. But even the Trans Pacific Partnership (TPP), which consists of just 12 countries, took seven years from the decision to join to when the agreement was signed. While negotiations were concluded this year, it’s still unclear as to when it will be approved by Congress and go into effect.

The United States and the EU have been negotiating for three years a Transatlantic Trade and Investment Partnership (TTIP) deal, covering a wide range of subjects—as TPP will do. Some might have thought that this would have been easygoing since Europe and the United States are at the same level of economic development and enjoy a relatively calm bilateral relationship. As tariff levels of the EU and the U.S. are on average already low, the attempt has been made to deal with the next level of trade barriers—such as product standards. And we have many of the same automakers on both sides of the Atlantic, as well as the same safety concerns. So why can’t we just have the same standards? It’s hard to say, but agreement on that score has been elusive.

The Treaty of Lisbon, which establishes the procedures for an EU member’s departure, puts a two-year limit on the leave-taking process once formal notice of an intention to depart is given. It’s unclear whether that notice would be given quickly and whether the two years might be extended, providing none of the 27 remaining members block going beyond that deadline. It would be unlikely that the U.K. would have a deal in place on all of the issues that govern its trade with the continent within two years.

But shouldn’t it be straightforward for Britain and the EU of 27, having already had a single market, to be able to just cut a deal quickly? One would think so, but it is not that simple. What guarantees will there be that the two sides of the channel maintain the same standards in the future? Will the continent be as open to London’s financial services? And what about the free movement of people? That is a point of pride for the EU, and a worry for British voters.

As the two sides’ negotiators try to come to terms on the full range of problems, no longer having any common institutions, what should businesses do? Foreign investors often located plants in the U.K. on the assumption that they had a market of 508 million in the current EU, not a market of 64 million in Great Britain and 444 million on the continent. Does it make sense to expand plants in the U.K. when they were designed for the larger EU market? What if the regulatory environments of the two begin to diverge, and trade is no longer free from friction as it moves back and forth across the English Channel? Uncertainty dampens both trade and investment.

 

What would cure this problem? Since Brussels is certainly not going to agree to automatically adopt British regulations, should Britain just agree in advance to apply what is decided in Brussels? But that would mean not only surrendering sovereignty, a large part of what this referendum is about, but not having a say in what Brussels comes up with. Why agree to be at the mercy of the European bureaucrats from whose reach British voters in predicted large numbers want to escape?

The answer to a long list of questions is going to vex businesses with respect to their sales and production in an independent U.K. and EU minus Britain alike. Let’s hope that the British bookies are correct (and not the polls) that Brexit will be voted down. The alternative is not going to be good for any part of Europe, nor for its trading partners.

Alan Wm. Wolff is an international trade lawyer in Washington D.C., is Chairman of the National Foreign Trade Council (NFTC) and a former U.S. Deputy Trade Representative.

About the Authors
By Alan Wolff
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

heat
Commentaryclimate change
McKinsey Global Institute: Climate planning has prioritized floods. Heat demands equal attention
By Sylvain Johansson, Mekala Krishnan, Kanmani Chockalingam and Annabel FarrJuly 7, 2026
17 hours ago
j
CommentaryEducation
AI didn’t break higher education—It exposed the credential trap
By Jason BenedictJuly 7, 2026
18 hours ago
e
CommentaryEntrepreneurship
I skipped college and founded a company at 18. Several exits later, this is what I learned
By Eric FranciaJuly 7, 2026
19 hours ago
mw
Commentaryregulation
Virtual Assets Regulatory Authority CEO: Finance’s AI future moves at the speed of its slowest regulator
By Matthew WhiteJuly 7, 2026
20 hours ago
t
CommentaryParenting
Babylist CEO: The Trump Accounts gold rush is overlooking moms
By Natalie GordonJuly 6, 2026
1 day ago
e
CommentaryCorporate Governance
SpaceX’s supervoting shares put a decades-old governance debate back in play
By Jeffrey Sonnenfeld and Steven TianJuly 6, 2026
1 day ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
20 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.