• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
TechFitbit

Fitbit Acquires Mobile Payments Technology But Won’t Add This Year

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
May 18, 2016, 9:03 AM ET
Courtesy of Fitbit

Fitbit is moving to add a mobile payments feature to its market-leading line of activity trackers, but slowly.

The company purchased wearable payments technology from startup Coin last week, but won’t integrate the feature into new bands until at least next year, CEO James Park told Fortune. The deal also includes intellectual property and key engineering and sales personnel from Coin, but doesn’t involve the company’s mobile wallet.

Fitbit did not disclose the sales price, but Park said it was not material to the company, which reported almost $2 billion of sales last year.

Park says his strategy is to keep Fitbit’s primary focus on activity tracking and health features, while adding a few conveniences to its devices. Pointing to prior examples such as adding text notifications and calendar alerts, Park says the touchless payments feature could come in handy for users wanting to make purchases on the go thus increasing the “overall usefulness” of Fitbit’s devices.

Coin’s wearable technology is based on a Near Field Communication, or NFC, chip, which requires that a retailer have a compatible checkout register. Thanks to Apple Pay, Google’s Android Pay, and other NFC-based payment programs, an increasing number of stores and even vending machines have added compatible readers, but the vast majority of retail outlets remain incompatible.

Get Data Sheet, Fortune’s technology newsletter.

“This is still in the early days,” Park says explaining why the company will wait before adding mobile payments. While its engineers work to incorporate the NFC technology, Fitbit (FIT) also hasn’t decided just how it will integrate payments as a feature, whether with its own solution or by partnering with one or more of the existing players, he said.

 

 

Competitor Jawbone already offers one device with an NFC chip for payments via American Express, notes James Wester, research director for IDC Financial Insights. “Wearables has become a larger focus in payments—being able to integrate payment capabilities into watches or rings or clothing,” Wester says. “It’s about convenience, so enabling that capability in a fitness tracker makes particular sense because your options for a wearable are pretty limited when someone is exercising.”

Fitbit sold nearly 5 million of its devices in the first quarter, ranging from the simple $60 Zip tracker to the $250 Surge smartwatch, a 23% increase from last year. After selling over 1 million of each of its latest models, the $200 Blaze and $130 Alta, in the quarter Fitbit will have additional new products later this year, Park says.

But sales growth has slowed somewhat, with sales rising 50% in the first quarter, down from a 92% increase in the fourth quarter of last year and 168% in the third quarter. Wall Street is worried Fitbit will eventually succumb to an onslaught of competitors, from Apple at the high end to Xiaomi at the low end. Fitbit shares, down over 52% this year, gained 1% to $14.37 in morning trading on Wednesday.

Coin, which is largely shutting down after the sale, started in 2013 offering a card-sized digital wallet device with a magnetic strip that could mimic a user’s credit card. An updated version last year added an NFC contactless payments feature. And in January, the company also showed off possible wearable NFC devices. But Coin suffered lengthy delays delivering its wallet device, which also had reliability issues, according to some reviewers.

 

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Young worker looking tired in front of a screen
EconomyYoung workers
A Nobel economist figured out 60 years ago that people learn best on the job. The Atlanta Fed says AI is making that almost impossible
By Tristan BoveMay 21, 2026
13 minutes ago
Stephen Colbert signs off after 11 years tonight. CBS cites finances, but the Late Show host blames Trump
Arts & EntertainmentStephen Colbert
Stephen Colbert signs off after 11 years tonight. CBS cites finances, but the Late Show host blames Trump
By Dave Lozo and Morning BrewMay 21, 2026
16 minutes ago
Anu Madgavkar, a partner at the McKinsey Global Institute
AIWorkplace Innovation Summit
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
2 hours ago
allbirds
AILayoffs
Allbirds’ 600% stock surge says a lot about how ‘AI washing’ became the new ‘greenwashing’
By Suvrat Dhanorkar and The ConversationMay 21, 2026
4 hours ago
musk
InvestingIPOs
‘We do not want humans to have the same fate as dinosaurs’: SpaceX IPO reads like Hollywood fantasy version of the future
By Bernard Condon and The Associated PressMay 21, 2026
5 hours ago
murdoch
Big TechMedia
James Murdoch vows ‘ambitious journalism and agenda-setting conversations’ as he takes over New York, Vox brands
By Jocelyn Noveck and The Associated PressMay 21, 2026
5 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
22 hours ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.