• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

3

'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

3

'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
TechBrainstorm E

How Elon Musk’s Brother Brought Tech Lessons Into ‘The Kitchen’

By
Rachel King
Rachel King
Down Arrow Button Icon
By
Rachel King
Rachel King
Down Arrow Button Icon
May 17, 2016, 3:31 PM ET

Elon Musk, CEO of both Tesla Motors and SpaceX, isn’t the only brother in his family with big ideas, but his brother Kimbal appears more interested by digging deeper on this planet for the time being.

Musk—Kimbal, that is— is the mastermind behind The Kitchen, a small but growing number of farm-to-table style restaurants from Boulder to Chicago, as well as The Kitchen Community, an organization that has planted vegetable gardens at more than 200 schools nationwide.

A key difference between the two enterprises is that The Kitchen Community is a non-profit while The Kitchen, the restaurant, is a for-profit operation, which Musk further characterized as “philanthropically-driven.”

At Fortune‘s Brainstorm E summit in Carlsbad, Calif. on Tuesday, Musk asserted that both of these companies are financially sustainable and scalable in that he based their business models on the lessons he’s learned from working in the tech industry.

“The best training ground in the world is Silicon Valley and the tech space,” said Musk, stressing that The Kitchen Community is a business that happens to be a non-profit. “We take investments like any for-profit, but soon we’ll be a sustainable non-profit. That’s the only way to run a sustainable business, for-profit or non-profit.”

Get Data Sheet, Fortune’s technology newsletter.

Musk became involved with constructing gardens within schools following a serious spinal injury in 2010, but his love for food was established long before that. Nevertheless, Musk admitted that when he graduated college, he “couldn’t not work on the Internet.”

“I always loved food actually, and I like technology,” Musk remarked, adding later, “You bring people together with food. You connect them and tie the fabric of society together through food.”

It was after September 11, 2001 and cooking for firefighters in New York City for six weeks that propelled him back into the food industry, full-time.

“It taught me what food could do for the community,” Musk reflected. “After that, I felt like ‘I need to do a restaurant.’ I was much more successful than I ever expected. But tech companies are really ahead. Anyone who thinks restaurants are hard should try working at a tech company.”

Following his neck injury, Musk helped establish The Kitchen Community, which he admitted had a number of hurdles to overcome—namely that school gardens don’t scale well. Musk lamented that school districts typically don’t like them because they are hard to maintain. Thus, The Kitchen Community architected a scalable version of a school garden that can be adapted from asphalt to rooftops.

Five years later, Musk says The Kitchen Community will have helped plant as many as 300 school gardens by the end of this year. Musk quipped that his team went from “begging people to take our school gardens” to having to sift through hundreds of applications.

The lesson for maintaining scalability, he noted, was that The Kitchen Community won’t approve an application unless at least 100 schools commit. Musk rattled off a number of benefits, including cutting back on maintenance costs for gardens scattered across wider distances.

Musk, who is also on the boards of both Tesla and SpaceX, compared running both of his own operations to that of the electric car maker, explaining, “At Tesla, we don’t go into a community and think we’re going to sell one or two cars.”

About the Author
By Rachel King
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

These Fortune 500 companies are bigger than most national economies—here’s where they’d rank as countries
Big TechFortune 500
These Fortune 500 companies are bigger than most national economies—here’s where they’d rank as countries
By Catherina GioinoJune 3, 2026
50 minutes ago
ste
EconomyRecession
OECD warns of ‘scarring effects,’ recession scenarios—but finds ‘no signs of widespread labour displacement’ from AI
By Nick LichtenbergJune 3, 2026
60 minutes ago
Google CEO Sundar Pichai
AICorporate America
By every measure, U.S. companies are winning on AI adoption—but a series of high-profile snafus shows they’re getting pummeled by costs
By Tristan BoveJune 3, 2026
1 hour ago
‘A landmark moment for homebuying’: A San Francisco seller wants OpenAI or Anthropic stock for their $3 million home
Real EstateHousing
‘A landmark moment for homebuying’: A San Francisco seller wants OpenAI or Anthropic stock for their $3 million home
By Sydney LakeJune 3, 2026
1 hour ago
Bernie Sanders wants Americans to own a piece of AI. The Trump White House seems to agree
AIBernie Sanders
Bernie Sanders wants Americans to own a piece of AI. The Trump White House seems to agree
By Catherina GioinoJune 3, 2026
2 hours ago
dw
ConferencesCOO Summit
This CEO has had 6 major jobs in Silicon Valley: How Dennis Woodside built a career on saying yes to hard problems
By Nick LichtenbergJune 3, 2026
2 hours ago

Most Popular

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
1 day ago
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
2 days ago
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
Banking
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
By Nick LichtenbergJune 2, 2026
1 day ago
Cognizant CEO says AI is remaking middle managers into player-coaches who can 'both  execute and develop others'
Newsletters
Cognizant CEO says AI is remaking middle managers into player-coaches who can 'both execute and develop others'
By Diane BradyJune 2, 2026
1 day ago
Current price of oil as of June 2, 2026
Personal Finance
Current price of oil as of June 2, 2026
By Joseph HostetlerJune 2, 2026
1 day ago
Current price of gold as of June 2, 2026
Personal Finance
Current price of gold as of June 2, 2026
By Danny BakstJune 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.