• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAmazon

Why Amazon Could Reach $1,000 a Share

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
May 10, 2016, 5:26 PM ET
Photograph by Bloomberg via Getty Images

Amazon (AMZN) has certainly become Wall Street’s golden child after beating earnings last month, bringing much-needed relief to investors concerned about the industry after Apple and Twitter whiffed on earnings just days before.

In fact, investors are so bullish about Amazon that one analyst now expects the stock to reach $1,000 in 12 months—the first analyst to lift Amazon’s target price to quadruple digits.

While Wall Street has estimated an average 12-month target price of $809.28, Carlos Kirjner from Sanford Bernstein leapt ahead, hiking his target price 30% from $770—a figure that Amazon has yet to reach.

His argument is an interesting one. According to Kirjner, Amazon will grow so fast and profitable that it will soon have too much cash to invest back into the company—widening profit margins.

“We think Amazon’s businesses are now so large, fast-growing, and profitable that it is harder and harder for the company to find new areas of investment to keep up with the growth in gross profits,” he wrote. “Time is on the side of margin expansion.”

He noted that with time, products such as the fast growing Amazon Web Services and the company’s newer fulfillment centers will generate even more revenue, while cutting down on expenses.

 

Kirjner, now likely the most bullish Amazon analyst, also called Wall Street’s consensus target price “shockingly low” for the next two to three quarters. The next highest target price was set by J.P. Morgan’s Douglas Anmuth, at $915.

Kirjner’s target price bring’s the company’s market cap up to $471.8 billion, up from $333 billion as of Tuesday—which would seem conservative in comparison to the $3 trillion valuation that Chamath Palihapitiya, founder of hedge fund Social Capital, expects Amazon to eventually reach.

Shares of retail and internet giant Amazon jumped over 3% in trading Tuesday.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

man speaks at conference
CryptoCryptocurrency
Tether announces it has brought on a Big Four firm to conduct long awaited audit 
By Carlos GarciaMarch 24, 2026
22 minutes ago
BlackRock CEO Larry Fink
EconomyInequality
Billionaire Larry Fink says you’re wrong to think that AI stealing your job is the big problem—it’s really about what it’s doing for his class
By Tristan BoveMarch 24, 2026
2 hours ago
boardroom
AIJobs
CFOs admit privately that AI layoffs will be 9x higher this year—and still a fraction of ‘doomsday’ predictions
By Jake AngeloMarch 24, 2026
2 hours ago
U.S. President Donald Trump speaks to reporters before boarding Air Force One at Palm Beach International Airport on March 23, 2026 in West Palm Beach, Florida.
EnergyIran
Trump’s trillion-dollar TACO that wasn’t: Iran confronts the master of the deal with a partner he can’t bully
By Eva RoytburgMarch 24, 2026
2 hours ago
Banker working at laptop at desk
Successwork-life balance
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it’s for employee well-being
By Emma BurleighMarch 24, 2026
3 hours ago
Philippine President Marcos oversees fuel subsidy rollout for public transport in Metro Manila
EnergyAsia
Philippine president declares state of emergency due to “imminent danger of a critically low energy supply”
By The Associated PressMarch 24, 2026
3 hours ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
Larry Fink says today's economic anxiety stems from people increasingly feeling like capitalism isn't working for them
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.