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Digital Investments Pay Off for Time Inc.

Time Warner In Talks To Shed A Majority Of Its Publishing DivisionTime Warner In Talks To Shed A Majority Of Its Publishing Division

Magazine publisher Time Inc.’s quarterly revenue rose for the first time in six quarters, helped by acquisitions in its digital business.

The company said Thursday it plans to launch an online channel for People and Entertainment Weekly, extending its LIFE brand to a virtual reality platform.

Time Inc. (TIME), like other newspaper and magazine publishers, has been beefing up its digital services to cope with diminishing revenue from the print business. Digital advertising revenue rose 23.2% in the first quarter, helped by acquisitions, including advertising company Viant in February.

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However, print and other ad sales fell 3.57% as advertisers continued to shift to other media.

Total advertising revenue rose 1.98%, while circulation revenue fell 5 percent.

Revenue rose to $690 million in the quarter ended March 31 from $680 million a year earlier.

Excluding items, the company reported a loss of 11 cents per share.

Analysts on average had expected a loss of 14 cents per share and revenue of $675.4 million.

Net loss increased to $10 million, or 10 cents per share, from $9 million, or 8 cents per share.

Time Inc. is the publisher of Fortune.