• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBrainstorm Tech

Why Did Ford Buy Tesla’s Model X SUV?

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
April 20, 2016, 12:36 PM ET
Tesla CEO Elon Musk speaks during an event to launch the new Tesla Model X Crossover SUV on September 29, 2015 in Fremont, California. After several production delays, Elon Mush officially launched the much anticipated Tesla Model X Crossover SUV. The
Tesla CEO Elon Musk speaks during an event to launch the new Tesla Model X Crossover SUV on September 29, 2015 in Fremont, California. After several production delays, Elon Mush officially launched the much anticipated Tesla Model X Crossover SUV. ThePhotograph by Justin Sullivan — Getty Images

Ford paid nearly $200,000 for a Tesla Model X just so it could figure out what the electric car maker is hatching.

Ford (F) recently paid $199,950 to an individual who has bought and sold nearly a dozen Tesla (TSLA) Model S vehicles. Perhaps most surprisingly, Ford paid about $55,000 more than the sticker price on the Model X just to get its hands on Tesla’s crossover.

“It is a common industry practice among many automakers to buy production vehicles for testing as soon as they are released,” a Ford spokesman tells Fortune. “Sometimes, this means automakers pay more than sticker price to acquire them as quickly as possible.”

Indeed, Ford is among many companies in the automobile industry to buy competitor cars. Rather than buy the cars from competitors directly, however, the companies often buy new vehicles from brokers who have all the bells and whistles carmakers would want to analyze as they look at what the competition is developing.

Get Data Sheet, Fortune’s technology newsletter.

According to Bloomberg, which earlier reported on the buy, Ford bought the 64th Model X to have come off the production line. The car is a Founders Series and sports all of the features Tesla offers, including a Ludicrous Speed Upgrade package allowing the SUV to go from zero to 60 miles per hour in 3.2 seconds, Bloomberg says.

Ford currently offers one electric vehicle, called the Ford Focus Electric, a compact vehicle. However, Ford announced in December that it’s planning to invest $4.5 billion in “electrified vehicle solutions.” The auto maker added that it plans to have 13 “electrified” cars on the road by 2020. Some of those cars will be completely electric, like those from Tesla.

While it’s unclear exactly what Ford might be doing with the Tesla Model X it bought, it’s not uncommon for a company to completely tear down its purchase. In fact, most automakers, after buying a competitor’s car, will tear it down piece by piece to see how it’s constructed and what kind of engineering decisions were made. Before that happens, the cars are typically driven around and tinkered with. All along, the companies are gaining intelligence on their competitors.

For more about the Tesla Model X, watch:

So far, Ford is the only company known to have picked up a Tesla. But chances are, if companies buying competitor cars really is rampant in that industry and given Tesla’s standing in the burgeoning electric vehicle market, it’s not the only one looking under Tesla’s hood.

Tesla did not respond to a request for comment.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk looks down with one hand pressed to his mouth.
AIAmazon
‘Proceed with caution’: Elon Musk offers warning after Amazon reportedly held mandatory meeting to address ‘high blast radius’ AI-related incident
By Sasha RogelbergMarch 11, 2026
5 hours ago
AIBig Data
This startup is helping tech giants and real estate developers find land for data centers—and using its own GPU cluster to do it
By Jessica MathewsMarch 11, 2026
8 hours ago
NewslettersCIO Intelligence
Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier
By John KellMarch 11, 2026
10 hours ago
electrical engineer
SuccessCareers
BlackRock is splashing $100 million on training plumbers, electricians, and HVAC technicians as its CEO flags a skilled trade worker shortage
By Preston ForeMarch 11, 2026
10 hours ago
Apple CEO Tim Cook
SuccessCareers
Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’
By Emma BurleighMarch 11, 2026
10 hours ago
data centers
PoliticsData centers
Virginia’s starting to question whether its giant tax breaks for data centers are such a good idea
By Olivia Diaz, Marc Levy and The Associated PressMarch 11, 2026
11 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
1 day ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
1 day ago
placeholder alt text
Success
Citi CEO Jane Fraser swears by Warren Buffett's golden rule for dealing with conflict at work: 'Never, ever respond to that email in anger'
By Preston ForeMarch 10, 2026
1 day ago
placeholder alt text
Personal Finance
Retirees wait for the day they can sell their homes and cash in—but there's a secret Medicare 'trap' that could stop them in their tracks
By Sydney LakeMarch 11, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.