• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

What Trump’s South Carolina Victory Says About American Political Culture

By
Clement Adibe
Clement Adibe
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Clement Adibe
Clement Adibe
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
February 23, 2016, 5:07 PM ET
Donald Trump in Nevada.
LAS VEGAS, NV - FEBRUARY 23: Republican presidential candidate Donald Trump reacts as he sees a man dressed as elvis in the crowd after speaking during a campaign rally at South Point Arena in Las Vegas, NV on Monday Feb. 22, 2016. (Photo by Jabin Botsford/The Washington Post via Getty Images)Photograph by Jabin Botsford — The Washington Post via Getty Images

As the Nevada Republican caucuses get under way, many are expecting a Donald Trump victory. He crushed his opponents in the Republican primaries—first in “liberal” New Hampshire and then in “conservative” South Carolina over the weekend—and among the remaining Republican presidential candidates, he’s the only one who embodies all three areas of American excellence: statesmanship, wealth, and entertainment. He is a product of the time. He captures the moment like no other candidate has been able to do, and his success thus far is truly a case study in an aspect of democracy that is often overlooked: the susceptibility of democracy—especially in heterogeneous societies—to demagoguery.

The carnage wrought by demagoguery is evident in both developing societies and matured democracies. In Africa and Asia, weak institutions and even weaker economies have been unable to withstand the competitive pressures of powerful political gladiators fighting for the political crown, and the human rights abuses and violence that occasionally followed are often the result of well-executed demagoguery. In Africa, the odd pairing of democracy—in its many forms—and demagoguery has wreaked havoc on ordinary citizens and their livelihood, from Nigeria to Congo, South Africa, and Egypt. In Asia, the Gujarat riots of 2002 tested the robust democratic culture of India, the world’s largest democracy.

Prime Minister Narendra Modi was at the helm of affairs in Gujarat when many Muslims were attacked and killed by Hindu nationalists during the riots. Modi, the head of the Hindu nationalist party (BJP) that was in power at the time, was accused of doing little to stop the violence, but emerged a decade later to challenge the ruling Congress Party for control of the federal government. He was a more humbled politician who was able to see the plight of millions of fellow citizens whose lives had been upended by India’s rapid but unbalanced economic growth. In 2014, he ran an American-style campaign in a parliamentary system, crisscrossing his vast country with a disciplined Clintonesque message of attracting foreign and local investment, growing the economy in a way that benefited all Indians—not just Hindus or the elites. He won by a landslide.

In France, where Le Pen’s National Front right-wing demagoguery had been on full display since the 1970s, decades of migration from North Africa were “compounded” by the influx of refugees from the Balkans, as Eastern Europe suffered from conflicts and political disintegration in the early 2000s. Combined with economic stress, these events elevated Le Pen from a fringe party to a mainstream political movement in France in the 21st century.

Could it happen in the U.S.?

An optimistic explanation will argue that Trump’s ascension in this electoral cycle is different from the European right-wing political movement, mainly because Trump has managed to outmaneuver the restraints imposed on such behavior by America’s political culture—not its institutions—and long-standing credo, E Pluribus Unum. Unlike old-world France, for example, where Muslim immigrants are largely quartered in the ghettos outside of Paris, new-world American immigrants are, for the most part, highly integrated into the American culture and economic pursuits.

 

Writing for Politico, Jack Shafer hints at this cultural explanation, and attributed Trump’s stunning electoral success thus far to his exceptionalism: “The promise to get all things done holds a special appeal in our complaint-based culture. There’s too much traffic, too many flight delays, the Muslims are out to get us, crime is out of control, the economy should be growing at 6 percent, there’s a war on Christmas!, jobs are vanishing, China is getting too powerful, and so on. Always there with the simple solution, Trump eases his supporters’ woes with additional promises. His words fall flat on my ears because the job of president just doesn’t work that way: We’re electing a chief executive, not a dictator. But the same words inspire his supporters, who discover joy in sharing annoyances with him and hear music in his ‘solutions.’”

But Trump’s victory cannot be explained simply by the prevalence of kvetch in modern American culture. His margin of victory is too wide. In both New Hampshire and South Carolina, he won 35% and 33% of all votes cast, respectively, trouncing his two different closest rivals in both contests by double digits. Even more important than that, Trump won in nearly every county in both states and across vast demographic groups—men, women, blue collar, white collar, urban, rural, evangelicals, etc. In South Carolina, where the evangelical wing of the Republican Party was expected to break for one of its own, Trump took Ted Cruz to the cleaners, by winning the group by 5 percentage points over Cruz. Even more impressively, 40% of non-college-educated Republican voters in South Carolina voted for Trump, a multi-billionaire from Manhattan! The Trump juggernaut could not have been the result largely of the presence of kvetch in American culture. Rather, it’s a function of abdication of the responsibility to govern by the Republican establishment since the election of President Barack Obama.

The Republican obstructionism throughout the Obama presidency has been unprecedented in recent American history. In the early phase of the Bill Clinton presidency in the ‘90s, he ran into a brick wall of congressional Republican opposition and obstructionism. Ridiculed for his youth, lack of Washington chops, and wealth, Bill Clinton endured profound condescension from the Republican establishment, or what Hillary Clinton would later term “the vast right-wing conspiracy.” However, the initial obstructionism began to unravel after Sen. Barry Goldwater, the conservative icon par excellence, implored his fellow Republicans to snap out of it. Clinton was elected president by the American people, Goldwater emphasized, so “let him govern!” That display of establishment leadership eased Clinton’s path to a remarkable presidency with a lot of bipartisan accomplishments, from gun control to welfare reform, and ultimately a balanced budget. The U.S. economy took off like a rocket, wages surged, unemployed dropped, and optimism rose across racial, religious, and economic strata.

That Marco Rubio and Ted Cruz—two Hispanic Americans who have emerged as the most serious threat to Trump’s candidacy so far in these primaries—both opted for a political strategy to convince Republican primary voters that they’re more right-leaning than Trump has to be the greatest disappointment of this presidential election cycle. Why did they not confront Trump’s bigotry head-on as Jeb Bush did, and/or offer a message of hope and compassion as John Kasich has sought to do? What could have led these smart, lucky, immigrant young men of color on this path? It has to be their yearning to “belong,” their hunger for power, even at the risk of apostasy. And that may well turn out to be much more dangerous than the honesty and authenticity of Trump’s demagoguery.

Clement Adibe is an associate professor of political science, peace, justice, and conflict studies at DePaul University.

 

About the Authors
By Clement Adibe
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
22 hours ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
23 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago

Latest in Commentary

johnsson
Commentaryvaluations
When the music stops: the unravelling of AI companies’ flawed valuations
By Mikael JohnssonFebruary 6, 2026
4 hours ago
desantis
CommentaryLeadership
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
21 hours ago
grace
CommentaryRobotics
I’m a 25-year-old founder who loves robots but too many humanoids are militant and creepy-looking. Things need to change—just look at Elon Musk
By Grace BrownFebruary 5, 2026
24 hours ago
sam wolf
Commentaryactivist investing
Activist investors are more dangerous to CEOs than ever. Here are 3 ways to safeguard your leadership
By Sam WolfFebruary 5, 2026
1 day ago
warsh
CommentaryFederal Reserve
Kevin Warsh’s Fed criticisms make sense, but he’s got a ‘cleanest dirty shirt’ problem. Here’s the triple dilemma he faces
By Daniel J. ArbessFebruary 5, 2026
1 day ago
disney
CommentaryDisney
Disney’s new D’Amaro-land:  a dream team succession saga comes to life
By Jeffrey Sonnenfeld and Stephen HenriquesFebruary 4, 2026
2 days ago