• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Leadership

Trump Wins South Carolina

By
Philip Elliott
Philip Elliott
and
TIME
TIME
Down Arrow Button Icon
By
Philip Elliott
Philip Elliott
and
TIME
TIME
Down Arrow Button Icon
February 20, 2016, 7:07 PM ET
South Carolina Voters Take Part In The State's Republican Primary
Photograph by Sean Rayford—Getty Images
Add Fortune on Google for similar content.

Donald J. Trump, the brash billionaire who has proved the laws of politics do not apply in this tumultuous presidential campaign, won South Carolina’s Republican primary on Saturday, jettisoning decades of Evangelical control over the state.

Trump in recent days found himself in a closer-than-expected race against Sen. Marco Rubio of Florida and Sen. Ted Cruz. Trump saw months of double-digits lead crumble, just as they had in Iowa. Unlike that earlier contest, though, Trump outlasted the collapse.

The fight for second place remained close, with Cruz and Rubio testing their appeal in this deeply conservative state. Each has traded tough words in recent weeks in a state that celebrates rough politics.

Far behind, former Florida Gov. Jeb Bush, Ohio Gov. John Kasich and retired neurosurgeon Ben Carson were competing for a handful of voters. At Bush headquarters in Columbia, the crowd was drinking wine and eating bar snacks while waiting to hear from the candidate. Bush has vowed to go on, but it’s not clear he has a path to winning the nomination.

“Staying in gets tougher,” said one long-time Bush family defender as she sipped her red wine. “But it’s up to Jeb.”

A Rubio ally groused that his favored candidate might have overtaken Trump had Bush not siphoned off his voters. Such calls are likely to grow in coming days, especially if donors cut off Bush and his yet-to-live-up-to-its-hype campaign.

Bush went into primary day struggling, and his aides had to vigorously deny reports that he was out of cash and leaving the race. Such messages were making their ways to voters Saturday via recorded messages. It was a vintage South Carolina dirty trick and left some Bush advisers at his campaign headquarters cursing Cruz under their breath.

Indeed, the dirty tricks of South Carolina left some candidates on the defensive over tactics that would have been seen as disqualifying in Iowa or New Hampshire. Cruz was the biggest offender, but his campaign no apologies for the strategy. It was a reminder that Cruz’s team will do anything to win.

For Trump, the South Carolina vote was an early test if his in-your-face and often profane message could find a home in the Evangelical-heavy South. In a normal year, the thrice-married billionaire would never have been a favorite in a place where many people go to church twice a week.

For Cruz, South Carolina proved a test if voters would punish him for nasty efforts to win an election. It also gave him a chance to test out a message ahead of the so-called SEC Primary on March 1, when many Southern states will cast ballots.

For Rubio, this was the latest place where his campaign was set to confront perhaps unrealistic expectation. He rose to finish third in Iowa, but crashed in New Hampshire. He seemed to have found his footing here, but it’s not clear if it was enough to propel him to the top of the pack.

He seemed, according to even rival campaigns, heading toward a better-than-Bush finish in South Carolina. Bush has limped through South Carolina despite enlisting his brother and mother for support. His mood has been sanguine, and his aides and advisers here are close to their breaking point. Depending on the results Saturday, it might be the last hours of a campaign. Bush has insisted he would go on, but even some of his biggest defenders were noting that the path forward is near impossible.

Kasich bet little on South Carolina and was already looking ahead to the next states. And Carson, who has deep support among Evangelicals dating to his pre-campaign days, was expected to fare fine despite a less-headlines-are-good strategy. Carson will claim a good chunk of Evangelical support—perhaps enough to thwart his sworn enemy, Cruz. The pair met privately this week to discuss Cruz’s campaign spreading false rumors that Carson was ending his campaign in Iowa, but Carson was still not satisfied with Cruz’s contrition.

At headquarters in Columbia, the candidates’ aides were all groaning as they prepared for flights Sunday out to Nevada, which has its caucuses on Tuesday. Collectively, they were all ready to exit South Carolina and leave behind its nasty politics. Many of the candidates were leaving badly bruised, and it’s still not clear that all six of the remaining candidates end the day in the race.

This article was originally published on Time.com.

About the Authors
By Philip Elliott
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

scam
CybersecurityCrime
‘I want to cry, I want to vomit’: Meet a 43-year-old who lost $90,000 to an online boyfriend she never met
By Juliet Linderman and The Associated PressJuly 16, 2026
2 hours ago
lj
SuccessLeBron James
The $500 million LeBron James sweepstakes: 5 cities race for the right to boost their economy with the chosen one
By Joshua HongJuly 16, 2026
5 hours ago
Lamine Yamal #19 of Spain
SuccessWorld Cup
Lamine Yamal is the third-youngest World Cup finalist—and he was scouted from his working-class neighborhood at just 6 years old
By Emma BurleighJuly 16, 2026
5 hours ago
Jamie Dimon surrounded by construction workers.
SuccessCareers
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
6 hours ago
school
AIEducation
84% of students use AI for homework. Only 3 in 10 schools have rules for it
By Brett DeJager and The ConversationJuly 16, 2026
7 hours ago
Morgan Stanley headquarters building in New York City.
BankingCFO Daily
Morgan Stanley is riding high on the IPO boom with 70% of the top 100 unicorns in its pipeline, CFO says
By Sheryl EstradaJuly 16, 2026
8 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
8 hours ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.