• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechYahoo

Yahoo’s Marissa Mayer Has an ‘Invest/Maintain/Kill’ List

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
January 28, 2016, 9:15 AM ET
Yahoo! CEO Marissa Mayer Announces Acquisition Of Tumblr For $1.1 Billion
NEW YORK, NY - MAY 20: Yahoo! CEO Marissa Mayer attends a news conference following the company's acquisition of Tumblr at a press conference in Times Square on May 20, 2013 in New York City. The internet giant Yahoo! purchased the blogging site Tumblr for $1.1 billion. The company also announced a sleek new redesign of its Flickr photo service. (Photo by Mario Tama/Getty Images)Photograph by Mario Tama—Getty Images

Marissa Mayer joked about layoffs not long ago, but now it looks like she’s getting down to business.

The Yahoo CEO reportedly got nervous laughs after telling employees earlier this month not to expect layoffs “this week.” Now it looks like Mayer has a list breaking down which company units will see cuts as well as that will be spared and those worthy of further investment.

Mayer has an “Invest/Maintain/Kill” list, according to Re/code, that will help determine the course of the company’s upcoming cuts, most of which are expected to follow Yahoo’s (”YHOO”) quarterly earnings report next Tuesday.

Reports at the beginning of January indicated that Yahoo is planning to cut up to 10% of its 10,000 employees after previously hiring consulting firm McKinsey and Co. to advise on the company’s reorganization efforts. Yahoo has already reduced its headcount by roughly 14% over the past year, down from 12,500 employees in 2014.

The cuts would come as Yahoo faces activist pressure from shareholder Starboard Value to oust Mayer and several other executives, which follows Starboard’s successful push for Yahoo to abandon a planned spinoff of its Alibaba Group (”BABA”) shares. Yahoo is instead now considering a sale of its core Internet business.

According to Re/code, the restructuring will likely begin with a round of stealth layoffs before moving on to more substantial cuts, which could focus on international assets and some of Yahoo’s underperforming media sites. Other steady media properties like Yahoo Finance are likely to fall under the “maintain” category, while mobile search is the most likely candidate for added investment.

Mayer is expected to offer further guidance on Yahoo’s reorganization plans next week, including the tax-free spinoff of its core business that could take at least a year to come to fruition. The company has reportedly already rebuffed some potential buyers for the business, including a handful of private equity firms.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Tech

AIBrainstorm AI
Google Cloud CEO lays out 3-part strategy to meet AI’s energy demands after identifying it as the ‘most problematic thing’
By Jason MaDecember 8, 2025
4 hours ago
AIBrainstorm AI
Cursor developed an internal AI Help Desk that handles 80% of its employees’ support tickets says the $29 billion startup’s CEO
By Beatrice NolanDecember 8, 2025
6 hours ago
Trump
Big TechSemiconductors
Trump says he’ll allow Nvidia to sell advanced chips to ‘approved customers’ in China
By Josh Boak and The Associated PressDecember 8, 2025
6 hours ago
AIBrainstorm AI
Exclusive: Glean hits $200 million ARR, up from $100 million nine months back
By Allie GarfinkleDecember 8, 2025
7 hours ago
Big TechBrainstorm AI
Amazon robotaxi service Zoox to start charging for rides in 2026, with ‘laser focus’ on transporting people, not deliveries, says cofounder
By Amanda GerutDecember 8, 2025
9 hours ago
Apple CEO Tim Cook wearing a white polo shirt and throwing up a peace sign
Big TechApple
Apple won’t be the same in 2026. Meet the company’s next generation of leaders and rising stars after its biggest executive exodus in years
By Dave SmithDecember 8, 2025
13 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
11 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
12 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.