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Cord-Cutting Hasn’t Even Peaked Yet

Apple Unveils New Versions Of iPhone 6, Apple TVApple Unveils New Versions Of iPhone 6, Apple TV
An Apple TV set-top box.Stephen Lam—Getty Images

Cord-cutting is on the rise and there’s no end in sight.

Nearly a quarter of all households will be without traditional TV by 2019, according to analysis from eMarketer. By that year, 23% of homes will have switched to streaming offerings from companies including Netflix (NFLX) and Amazon (AMZN).

The Wall Street Journal reported that these cord-cutters and “cord-nevers” (those who have never signed up for a traditional television service) will reach 20.8 million for the end of 2015.

This year, the number of digital video services expanded at a faster pace than ever before,” eMarketer’s senior analyst Paul Verna said in a statement to the Journal. “In addition to standalone offerings from the likes of HBO, there are new digital bundles that include many of the channels consumers could only have received with cable and satellite subscriptions in the past.”

He added, “This widespread availability of digital content makes cord-cutting a viable option for a growing segment of the viewing population.”