Cord-Cutting Hasn’t Even Peaked Yet

December 10, 2015, 11:21 PM UTC
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: An Apple Tv set-top box is seen in the demo area after a Apple special event at Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. unveiled the latest iterations of its smart phone, the 6S and 6S Plus, an update to its Apple TV set-top box as well as announcing the new iPad Pro. (Photo by Stephen Lam/ Getty Images)
Stephen Lam—Getty Images

Cord-cutting is on the rise and there’s no end in sight.

Nearly a quarter of all households will be without traditional TV by 2019, according to analysis from eMarketer. By that year, 23% of homes will have switched to streaming offerings from companies including Netflix (NFLX) and Amazon (AMZN).

The Wall Street Journal reported that these cord-cutters and “cord-nevers” (those who have never signed up for a traditional television service) will reach 20.8 million for the end of 2015.

This year, the number of digital video services expanded at a faster pace than ever before,” eMarketer’s senior analyst Paul Verna said in a statement to the Journal. “In addition to standalone offerings from the likes of HBO, there are new digital bundles that include many of the channels consumers could only have received with cable and satellite subscriptions in the past.”

He added, “This widespread availability of digital content makes cord-cutting a viable option for a growing segment of the viewing population.”

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