• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Southwest Airlines

Southwest Airlines’ Revenue Outlook is Going South

By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
December 9, 2015, 11:49 AM ET
Southwest Airlines at the Denver International Airport.
DENVER, CO. - February 20, 2015: Southwest Airlines aircraft at Concourse "C" at the Denver International Airport. February 20, 2015 Denver, CO (Photo By Joe Amon/The Denver Post via Getty Images)Photograph by Joe Amon — Denver Post via Getty Images

Southwest Airlines has lowered its forecast for a key industry metric for the fourth quarter of this year, a possible indication that cheaper air fares are denting the carrier’s earnings.

In a release on Tuesday, the airline estimated that its revenue per available seat-mile – an industry number that indicates the profitability of a carrier – will be flat to down 1% compared with the fourth quarter of 2014. This is a change from the last announcement in November, where the company projected a 1% rise in RASM when compared to last year’s fourth quarter.

The lowering of revenue forecasts came despite the carrier seeing positive numbers in its traffic last month. The airline reported a record for November for its load factor – which measures how well an airline fills its available seats – at 83.2% compared with last year’s November figure of 80.1%. The company also reported a traffic of 9.7 billion revenue passenger miles last month, a 13.9% increase from the 8.6 billion RPMs flown in November last year.

The carrier’s stock price dipped around 9% on Tuesday, with other airlines stock prices also coming down as investors saw the effects of cheaper oil prices and carriers lowering its margins per seat to fill its planes. The NYSE Arca Global Airline Index saw a decline of 2.7% on Tuesday, the biggest one-day percentage drop in nearly two months.

The news from Southwest Airlines follows a recent study by airline data analytics company Hopper that showed airline fares will average about $249 through the end of the year, which is around 2.8% cheaper than in 2014, and 6.8% cheaper than in 2013.

“We believe there has been a softening in domestic fares in off-peak periods compared to what seen toward the end of October when airlines provided initial guidance updates,” analyst Savanthi Syth at Raymond James wrote in a note to clients, as reported by MarketWatch.

About the Author
By Jonathan Chew
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
4 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
8 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
8 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
8 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.