Dunkin’ Donuts (DNKN) is reportedly moving toward allowing mobile orders in order to catch up to coffee rival Starbucks.
The fast food chain is testing on-the-go delivery starting Wednesday, according to Bloomberg. The company is starting the service in Portland, Maine as well as in Dallas. Locations in Atlanta, Chicago, Los Angeles, and Washington, D.C. will also start testing mobile ordering, too.
In September, Starbucks (SBUX)unveiled mobile ordering in more than 7,400 locations in the U.S.
“The morning space and the coffee space are incredibly crowded,” said Scott Hudler, vice president of global consumer engagement, in an interview with Bloomberg. “Speed is one of our brand differentiators.”
“This is how the next generation of consumers are going to engage with brands,” Hudler added. “This is the future of the restaurant business.”
The move comes after Dunkin’ Donuts offered a profit forecast last month that disappointed investors.