Great ResignationInflationSupply ChainsLeadership

Why Whole Foods Shares are Tanking Today

November 5, 2015, 4:05 PM UTC
Inside A Whole Foods Market Inc. Store As Earnings Figures Are Released
Bags of groceries sit at a Whole Foods Market Inc. store in Oakland, California, U.S., on Wednesday, May 6, 2015. Whole Foods Market Inc. released earnings figures following the close of U.S. financial markets today. Photographer: David Paul Morris/Bloomberg via Getty Images
Photograph by David Paul Morris — Bloomberg via Getty Images

Whole Food’s stock tanked Thursday morning after a disappointing earnings report stunned investors.

Shares of the organic food retailer dropped as much as 7.4% Thursday before climbing back a bit. Since Wednesday, Whole Foods’ (WFM) stock has declined 6.9%, losing about $78 million in market value.

The reason has to do with falling same-store sales, which are sales at stores open at least one year. Whole Foods reported third-quarter results Wednesday, revealing a 0.2% drop, which was its first quarterly same-store-sales decline since 2009. Whole Foods has been squeezed by other major retailers as well as an overpricing scandal, explained Fortune’s Phil Wahba:

What’s more, Whole Foods is feeling pinched by Walmart’s grocery push and’s growing Fresh grocery delivery program. The company is also having trouble competing on price in a more competitive environment. And it will soon have to contend with a new grocery offering from Target.

The grocer was also hurt last summer by findings from a New York consumer affairs agency that it was overpricing some products. In July, executives said coverage of that probe had a negative effect on its earnings.

On top of all that, the future isn’t looking much better for Whole Foods: The company has said same-store sales were already down 2.1% this quarter.