• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Why Apple Is Grabbing Huge Parcels of Land in Silicon Valley

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
November 5, 2015, 3:04 PM ET
Apple construction, new corporate campus. Cupertino, CA
Alix Colow. COMPANY PICK UP. Courtesy of Apple.Courtesy of Apple

The conventional wisdom on Wall Street is that Apple’s days as a high-flying growth company are over. It doesn’t look that way on the ground.

According to the Silicon Valley Business Journal, the company is working on a land deal that would let it build up to 4.15 million square feet of office space in north San Jose—more room for cubicles than the famous “spaceship” headquarters still under construction two miles south in Cupertino.

The report follows a series of high-profile leases and sales in the area. This development deal is particularly significant, according to the Journal‘s Nathan Donato-Weinstein, because it shows that Apple is working swiftly—and not piecemeal—to build on the site.

“I’m pretty obsessed with it,” says Donato-Weinstein, who covers Silicon Valley real estate for the Journal. “They’re buying the land (rather than leasing it), and developing it on their own. Usually when companies buy land, it means it’s really important to them.”

“It is aggressive,” Chad Leiker, a vice president with Kidder Mathews, told AppleInsider. “It’s a land grab.”

Other signs of rapid growth appeared in the annual report the company filed last week with the SEC. In a note to clients Monday, Morgan Stanley’s Katy Huberty pointed out that Apple’s projected capital expenditures—almost flat last year—are up 34% in fiscal 2016. Similarly, the company’s off balance sheet commitments—for things like components, tooling and equipment—are projected to rise 32% year over year.

“We’re proud to call the Bay Area home,” an Apple spokesperson told Fortune. “We now have more than 25,000 Apple employees locally and once Apple Campus 2 is completed, Apple is expected to support over 41,000 jobs in the area. We want to make a positive impact on every community where we operate and we look forward to doing even more as we continue to grow here.”

Apple’s share price (AAPL), meanwhile, has been whittled down to a trailing P/E of 13.07, which puts it in the sluggish tail end of the S&P 500 (average P/E: 26.56).

Go figure.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed. You might also want to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

Check out the latest flyover of Apple Campus 2:

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

OpenAI logo is seen in this photo illustration with the South Korean flag in the background
AIOpenAI
‘Could it kill someone?’ A Seoul woman allegedly used ChatGPT to carry out two murders in South Korean motels
By Catherina GioinoMarch 2, 2026
2 hours ago
Sam Altman speaking into a mic.
AIOpenAI
OpenAI’s Pentagon deal raises new questions about AI and mass surveillance
By Beatrice NolanMarch 2, 2026
3 hours ago
iran
AIIran
Iran has the intent—and increasingly the tools—for AI-powered cyberattacks
By Sharon GoldmanMarch 2, 2026
5 hours ago
AITech
Anthropic’s Claude overtakes ChatGPT in App Store as users boycott over OpenAI’s $200 million Pentagon contract
By Marco Quiroz-GutierrezMarch 2, 2026
5 hours ago
dave ricks
AIScience
Tech giants see a cure for cancer in AI. But Eli Lilly’s CEO finds it ‘not particularly good’ at solving biology or chemistry problems
By Jake AngeloMarch 2, 2026
5 hours ago
Photo of a young man holding a smartphone having his face scanned
LawSocial Media
Social media companies are fighting the ‘age verification trap’ as collecting biometrics on kids violates privacy rights
By Catherina GioinoMarch 2, 2026
7 hours ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.