Twitter dropped a bomb on users earlier today, when the microblogging service ditched its iconic star-shaped ‘favorite’ button for a heart-shaped ‘like’ button—sending the Internet spiraling into total chaos (for a few hours).
The company said in a blog post that the shift away from ‘favorites’ to ‘likes’ was designed to promote “a universal symbol that resonates across languages, cultures and time zones.”
“The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
The button was a jarring change for the social media platform, which has made a spate of recent moves to attract new users amid investor concerns over growth. But more importantly, the new button failed to win the hearts of journalists, celebrities and brands—all of whom took to Twitter to post their thoughts:
Wall Street was also not feeling the love, sending Twitter’s share price down slightly from the previous close.