• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techcord cutting

Roku’s new 4k streaming device will find the remote control for you

By
Money
Money
and
Brad Tuttle
Down Arrow Button Icon
October 6, 2015, 11:06 AM ET
Roku Inc. CEO Anthony Wood Unveils New Streaming Devices
The Roku 1 television streaming player and remote control featuring buttons for M-GO, Netflix, Blockbuster and Amazon are arranged for a photograph in Los Angeles, California, U.S., on Thursday, Sept. 12, 2013. Roku Inc. announced an all-new family of streaming players, Roku LT, Roku 1 and Roku 2, which are designed to provide a better TV experience. Photographer: Patrick T. Fallon/Bloomberg via Getty ImagesPhotograph by Patrick T. Fallon — Bloomberg via Getty Images

On the heels of the announcement for the new Apple TV, complete with Siri and games, Roku has answered with a new box of its own. And while the new Roku 4 doesn’t have everybody’s (least?) favorite personal assistant (“No, Siri, I said Song. Song! SONG), it does have the most important feature that all other streaming boxes have been without: a remote control locator.

The matchbook-sized remotes of streaming devices have become quite a problem for consumers over the past few years. The tiny remote controls are prone to disappear in the Marianas Trench that is the space between the couch cushions, in the pocket of a pair of pants, and almost anywhere at all. Until now, neither Roku, Apple, or Amazon had done anything about it, making countless consumers use their phones as remotes until a $20 replacement arrived in the mail. With the Roku 4, however, the frustration of looking for the remote is gone. Simply press a button on the streaming device and it’ll let you know where the remote is.

Besides idiot-proofing the remote, the new Roku 4 streams 4k video, has a slightly flatter shape, and a new interface with voice recognition so you don’t have to go through the agony of typing with a non-qwerty keyboard using arrows. It ships on October 21 for $129.

About the Authors
By Money
See full bioRight Arrow Button Icon
By Brad Tuttle
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

C-SuiteLeadership Next
For CEOs in 2025, the year was all about wellness, AI adoption, and changing consumer habits
By Fortune EditorsDecember 31, 2025
7 hours ago
xi
EconomyChina
Xi touts China’s AI, chip wins in triumphant New Year’s speech
By BloombergDecember 31, 2025
7 hours ago
Donald Trump on the phone in front of a Christmas tree
Startups & VentureDonald Trump
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
12 hours ago
MGI
CommentaryProductivity
The world is awash in wealth but starved for productivity—and that imbalance is distorting growth, debt, and opportunity. We need AI to come through
By Jan Mischke, Olivia White and Rebecca J. AndersonDecember 31, 2025
13 hours ago
Melinda French Gates
SuccessMelinda French Gates
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—’It dumbfounded me’
By Emma BurleighDecember 31, 2025
14 hours ago
Nobuo Hayasaka, president of Kioxia Holdings Corp., stands for photographs during the company's listing ceremony at the Tokyo Stock Exchange in Tokyo, Japan, on Wednesday, Dec. 18, 2024.
AIJapan
A Japanese company you’ve never heard of walloped every major US company to become the best-performing stock of 2025
By Eva RoytburgDecember 31, 2025
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
1 day ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
1 day ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
1 day ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
10 hours ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
3 days ago