• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026
RetailCommentary

Silicon Valley is betting we’ll be eating fake meat and bugs soon

By
Vikram Mansharamani
Vikram Mansharamani
Down Arrow Button Icon
By
Vikram Mansharamani
Vikram Mansharamani
Down Arrow Button Icon
October 5, 2015, 11:33 AM ET
184882673
Vegetarian Soy BurgerPhotograph by Lauri Patterson — Getty Images

Remember the Jetsons, the animated sitcom that ran from 1962-1988? It explored “space age” life. Or what about the Flintstones, which explored life in the “stone age”? Both shows provided context for everyday concerns.

The concepts of food in these two shows could not have been more different. Stone age cuisine was almost always based on huge portions of animal protein, while space age food was convenient and abundant.

Well, as global population continues to boom towards 9.7 billion by 2050 (as expected by the UN Population Division), the world will definitely need more food. Further, as incomes rise, I expect meat demand to skyrocket, generating inordinate pressure on the entire value chain for animal protein and stressing an already precarious environment. Consider this chart from the UN Food and Agriculture Organization.

global-demand-for-meat
Source: Food and Agriculture Organization of the UN, ESA Working Paper No. 12-03, p. 131

Without growing supplies, this demand shock could lead to soaring food prices and its usual companions, political instability and social unrest.

But we can’t rely on beef, pork, and chicken to feed this growing appetite. There is an enormous ecological cost to producing the livestock we know and love at scale. To mitigate the environmental impact of protein without bringing austerity to the dining table, we’ll need to turn away from traditional livestock for our protein fix. One recent study predicted that alternative protein sources could provide one third of protein to humans by 2054.

With futuristic names like Soylent, Exo, and Beyond Meat, startups are already vying to seize the future of food. And they’ve attracted investments from Silicon Valley’s elite, including Timothy Ferriss, the venture capital firm Andreessen Horowitz, the Twitter co-founders, and Bill Gates.

Here are four protein sources of the future to watch today:

Insects
As I have written before, insects like crickets are a promising source of sustainable protein, since they consume fewer resources and produce fewer greenhouse gas emissions than resource hogs like cows and, well, hogs. (Although one recent study suggested that the efficiency gains for factory-farmed crickets are not as dramatic as the UN had believed).

One startup exploring the potential of the insect is Exo, which makes cricket protein bars. Flavors include cacao nut, peanut butter & jelly, blueberry vanilla, and apple cinnamon. Each bar has 10 grams of protein, sourced from around 25 crickets. Further up the chain, companies like Tiny Farms are building out infrastructure to produce insects on a large scale.

For more on edible insects, read “Why these startups want you to eat bugs.”

Lab-grown meat
Rather than relying on existing sources of animal protein, some are trying to grow it from scratch—in a lab! In 2013, a Dutch scientist grew a synthetic hamburger. It cost $330,000. One journalist who was invited to try it noted it tasted like a normal hamburger, but more lean. In two years, the lab has gotten the price down to $11 per patty.

Scientists are optimistic about the prospect of synthetic meat, saying that it could reduce greenhouse gas emissions associated with producing animal protein by 96% while keeping the planet well fed.

Algae
Another approach is to try to move away from meat altogether by developing alternative plant protein sources. Many are getting excited about algae. Fans claim it is an efficient and nutrient-dense source of protein.

Soylent, the Silicon Valley startup hoping to replace your arduous daily eating regimen with a slick white tube of complete nutrition, is betting on the green slime of the sea. Its newest release (Soylent 2.0) is already 20 percent algae, and the founders have ambitions to genetically engineer a strain that provides all your nutritional needs. Other companies like Solazyme are pumping out a range of other algae-based products.

Peas
The humble pea is also a compelling and promising source of future protein. Peas are especially sustainable because they use nitrogen efficiently—and the market for them is expected to grow by 10% per year in the coming years. They’re also completely allergen-free, making pea protein an appealing option for any organization seeking to serve large groups in which accommodating allergies is difficult.

Companies like Beyond Meat and Hampton Creek—both backed by Bill Gates—are producing meat and egg substitutes using pea protein. Imagine putting together a “chicken” sandwich using “Beyond Chicken” and the egg-free “Just Mayo.”

We may not yet be in the space age of food, but one thing seems clear: we’re definitely moving beyond the Stone Age. Yabba Dabba Doo!

Vikram Mansharamani is a Lecturer at Yale University in the Program on Ethics, Politics, & Economics. He is the author of BOOMBUSTOLOGY: Spotting Financial Bubbles Before They Burst (Wiley, 2011). Visit his website for more information or to subscribe to his mailing list. He can also be followed on Twitter.


For more on the food industry, watch this Fortune video:

[fortune-brightcove videoid=4437453669001]


About the Author
By Vikram Mansharamani
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

A Pizza Hut workers prepares an order for delivery.
LawFood and drink
Pizza Hut franchisee claims $100 million losses from ‘cascading operational breakdowns’ in AI adoption gone wrong
By Sasha RogelbergMay 19, 2026
10 hours ago
Photo of Donald Trump (left) with Mark Cuban
PoliticsDonald Trump
Trump and Mark Cuban end war of words to tag-team America’s drug pricing crisis: ‘Democrats want cheaper medications, too’
By Catherina GioinoMay 19, 2026
12 hours ago
‘This is what the consumer wants’: A new lawsuit about PFAS and other ‘forever chemicals’ is heating up the cookware industry
Big TechLawsuit
‘This is what the consumer wants’: A new lawsuit about PFAS and other ‘forever chemicals’ is heating up the cookware industry
By Catherina GioinoMay 19, 2026
16 hours ago
andic
LawBillionaires
Spanish police arrest son of retail billionaire who fell off a cliff and died. He was the only witness
By The Associated PressMay 19, 2026
18 hours ago
How Coach became Gen Z’s favorite affordable luxury handbag brand
RetailFortune 500
How Coach became Gen Z’s favorite affordable luxury handbag brand
By Phil WahbaMay 19, 2026
24 hours ago
delivery
Retailecommerce
Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
4 days ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
9 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
17 hours ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
1 day ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.