• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

2

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

3

Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'

1

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

2

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

3

Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
RetailCommentary

Silicon Valley is betting we’ll be eating fake meat and bugs soon

By
Vikram Mansharamani
Vikram Mansharamani
Down Arrow Button Icon
By
Vikram Mansharamani
Vikram Mansharamani
Down Arrow Button Icon
October 5, 2015, 11:33 AM ET
184882673
Vegetarian Soy BurgerPhotograph by Lauri Patterson — Getty Images

Remember the Jetsons, the animated sitcom that ran from 1962-1988? It explored “space age” life. Or what about the Flintstones, which explored life in the “stone age”? Both shows provided context for everyday concerns.

The concepts of food in these two shows could not have been more different. Stone age cuisine was almost always based on huge portions of animal protein, while space age food was convenient and abundant.

Well, as global population continues to boom towards 9.7 billion by 2050 (as expected by the UN Population Division), the world will definitely need more food. Further, as incomes rise, I expect meat demand to skyrocket, generating inordinate pressure on the entire value chain for animal protein and stressing an already precarious environment. Consider this chart from the UN Food and Agriculture Organization.

global-demand-for-meat
Source: Food and Agriculture Organization of the UN, ESA Working Paper No. 12-03, p. 131

Without growing supplies, this demand shock could lead to soaring food prices and its usual companions, political instability and social unrest.

But we can’t rely on beef, pork, and chicken to feed this growing appetite. There is an enormous ecological cost to producing the livestock we know and love at scale. To mitigate the environmental impact of protein without bringing austerity to the dining table, we’ll need to turn away from traditional livestock for our protein fix. One recent study predicted that alternative protein sources could provide one third of protein to humans by 2054.

With futuristic names like Soylent, Exo, and Beyond Meat, startups are already vying to seize the future of food. And they’ve attracted investments from Silicon Valley’s elite, including Timothy Ferriss, the venture capital firm Andreessen Horowitz, the Twitter co-founders, and Bill Gates.

Here are four protein sources of the future to watch today:

Insects
As I have written before, insects like crickets are a promising source of sustainable protein, since they consume fewer resources and produce fewer greenhouse gas emissions than resource hogs like cows and, well, hogs. (Although one recent study suggested that the efficiency gains for factory-farmed crickets are not as dramatic as the UN had believed).

One startup exploring the potential of the insect is Exo, which makes cricket protein bars. Flavors include cacao nut, peanut butter & jelly, blueberry vanilla, and apple cinnamon. Each bar has 10 grams of protein, sourced from around 25 crickets. Further up the chain, companies like Tiny Farms are building out infrastructure to produce insects on a large scale.

For more on edible insects, read “Why these startups want you to eat bugs.”

Lab-grown meat
Rather than relying on existing sources of animal protein, some are trying to grow it from scratch—in a lab! In 2013, a Dutch scientist grew a synthetic hamburger. It cost $330,000. One journalist who was invited to try it noted it tasted like a normal hamburger, but more lean. In two years, the lab has gotten the price down to $11 per patty.

Scientists are optimistic about the prospect of synthetic meat, saying that it could reduce greenhouse gas emissions associated with producing animal protein by 96% while keeping the planet well fed.

Algae
Another approach is to try to move away from meat altogether by developing alternative plant protein sources. Many are getting excited about algae. Fans claim it is an efficient and nutrient-dense source of protein.

Soylent, the Silicon Valley startup hoping to replace your arduous daily eating regimen with a slick white tube of complete nutrition, is betting on the green slime of the sea. Its newest release (Soylent 2.0) is already 20 percent algae, and the founders have ambitions to genetically engineer a strain that provides all your nutritional needs. Other companies like Solazyme are pumping out a range of other algae-based products.

Peas
The humble pea is also a compelling and promising source of future protein. Peas are especially sustainable because they use nitrogen efficiently—and the market for them is expected to grow by 10% per year in the coming years. They’re also completely allergen-free, making pea protein an appealing option for any organization seeking to serve large groups in which accommodating allergies is difficult.

Companies like Beyond Meat and Hampton Creek—both backed by Bill Gates—are producing meat and egg substitutes using pea protein. Imagine putting together a “chicken” sandwich using “Beyond Chicken” and the egg-free “Just Mayo.”

We may not yet be in the space age of food, but one thing seems clear: we’re definitely moving beyond the Stone Age. Yabba Dabba Doo!

Vikram Mansharamani is a Lecturer at Yale University in the Program on Ethics, Politics, & Economics. He is the author of BOOMBUSTOLOGY: Spotting Financial Bubbles Before They Burst (Wiley, 2011). Visit his website for more information or to subscribe to his mailing list. He can also be followed on Twitter.


For more on the food industry, watch this Fortune video:

[fortune-brightcove videoid=4437453669001]


About the Author
By Vikram Mansharamani
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

John Furner, CEO, Walmart US
SuccessCost of living
Even the ultra-wealthy are having to shop in Walmart right now, CEO John Furner says: ‘We’re meeting more of them, they’re buying more’
By Emma BurleighJune 8, 2026
4 hours ago
Costco CEO Ron Vachris
SuccessThe Promotion Playbook
Costco CEO Ron Vachris rose from the warehouse floor to the corner office without a college degree—and he says it’s thanks to not job hopping
By Preston ForeJune 8, 2026
4 hours ago
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
Retailgas prices
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
By Anne D'Innocenzio and The Associated PressJune 7, 2026
1 day ago
Allison Sheehan
SuccessJobs
This Gen Zer got reprimanded at Goldman for making cake videos as the ‘Investment Baker.’ She quit her job and is building a dessert empire
By Emma BurleighJune 7, 2026
1 day ago
John Furner
SuccessCareers
Walmart CEO John Furner worked his way up from the garden center. After 30 years, he’s sharing the one trait that matters most in his job
By Preston ForeJune 4, 2026
4 days ago
coo
ConferencesCOO Summit
From ‘reinvention exhaustion’ to ‘friction absorption’: the e-commerce elves who make your groceries and clothes appear are worn out
By Nick LichtenbergJune 3, 2026
5 days ago

Most Popular

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
1 day ago
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
Big Tech
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
By Eva RoytburgJune 7, 2026
1 day ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
9 hours ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
3 days ago
I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
Commentary
I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.