• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership40 Under 40

4 things I learned from our 40 under 40

Alan Murray
By
Alan Murray
Alan Murray
Down Arrow Button Icon
Alan Murray
By
Alan Murray
Alan Murray
Down Arrow Button Icon
September 24, 2015, 6:30 AM ET

I recently passed my first anniversary as editor of this magazine and now feel entitled to have favorites among our annual fran­chises. Top of my list: 40 Under 40.

It’s not just the exuberance of youth that makes this group so compelling. It is the message they send about their generation and our future. They see no obstacle too big to overcome, no challenge that can’t be met. Asked to define success, Will Ackerly says, “Solving intractable problems.” Yehuda Shmidman answers, “Achieving the impossible.” They accept no limits.

Some think their boundless enthusiasm may be the by-product of a speculative bubble. But these folks aren’t buying it. “The economy is fundamentally changing as a result of massive technological shifts,” says Noah Wintroub. Markets will wax and wane, but the revolution will continue, and these extraordinary people will be leading the way.

In preparing the issue, we have gotten to know a lot about this group. They have shared with us their management challenges, their best advice, their secret pleasures. From their wisdom I have come away with the following life lessons:

Alan Murray
Alan Murray, editor of Fortune Magazine.Photograph by Wesley Mann for Fortune

Bet big. This is a group with high ambitions, and they are willing to take big risks to achieve them. “People always overweight risk,” Sam Altman tells us. “Things are not ever as risky as they seem.”

When asked to name the CEO outside their industry they most admire, one of two names most mentioned was Elon Musk—master of the big bet. James Park said he was “struck by the level of personal commitment and risk he has taken in starting Tesla and SpaceX.”

Have a purpose. In pursuit of their dreams, many of our 40 have achieved phenomenal financial success. But they say that’s a side benefit, not the main goal. “Success is helping patients,” says Michelle Dipp, who tells of a call she received from the parents of the first baby born with her breakthrough fertility treatment. Success means “being on a journey where I can positively impact the world and those around me,” agrees Vas Narasimhan.

John Zimmer, meanwhile, credits Starbucks (SBUX) CEO Howard Schultz with the best advice he ever got: “Values matter; continue putting people first.”

Failure is a good teacher. This Silicon Valley trope takes on deeper meaning in the lives of our 40. Instacart’s Apoorva Mehta tells of quitting his job at Amazon (AMZN) and moving to San Francisco to become an entrepreneur. “I started and failed at about 20 different companies over a two-year period. Each failure wore away at my confidence and my willpower to continue. Had I failed a few more times, I’m not sure I would have had the tenacity to build Instacart.” But looking back, he says, “those failures were an extremely efficient way to learn.”

Have breakfast with Dad. As the father of two daughters roughly her age, I particularly liked this offering from Taylor Swift:

“I think the best advice that I ever got as a teenager was to think about your actions. Because if you are 80 years old looking back, you know if your dad calls you at eight in the morning and wants to go to breakfast, as a teenager you are like, ‘No, I want to sleep,’ and as an 80-year-old looking back, you go to breakfast with your dad. It’s just those little decisions like that.”

To see the full list of the Fortune 40 Under 40, visit fortune.com/40-under-40.

A version of this article appears in the October 1, 2015 issue of Fortune magazine.

About the Author
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

A bunch of dachshunds sit on a picnic blanket
North AmericaAnimals
Dachshunds and social media: absurd costumes may be driving a 20-year comeback
By Jennifer Peltz and The Associated PressMarch 18, 2026
4 hours ago
iran
Cybersecuritycyber
Every Fortune 500 CEO’s nightmare: the Iran war and the Pandora’s Box of AI cyber warfare
By Nick LichtenbergMarch 18, 2026
5 hours ago
Politicsgovernment shutdown
Delta CEO slams Washington over unpaid TSA agents, says front-line workers are being used as ‘political chips’
By Marco Quiroz-GutierrezMarch 18, 2026
6 hours ago
Alan Bergman, Josh D'Amaro and Dana Walden pose
C-SuiteDisney
Today’s Bob Iger’s last day leading Disney. Here’s what comes next at the company worth $176 billion
By Jacqueline MunisMarch 18, 2026
7 hours ago
Director of National Intelligence Tulsi Gabbard with Trump
PoliticsIran
Tulsi Gabbard won’t say whether she warned Trump that Iran could block the Strait of Hormuz
By The Associated Press, Eric Tucker, David Klepper and Stephen GrovesMarch 18, 2026
7 hours ago
NewslettersCIO Intelligence
How Lumen Technologies is using AI to help cut $1 billion in network costs
By John KellMarch 18, 2026
8 hours ago

Most Popular

placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 17, 2026
By Joseph HostetlerMarch 17, 2026
1 day ago
placeholder alt text
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMarch 17, 2026
1 day ago
placeholder alt text
Economy
McDonald's newest $3 value menu is sounding an alarm about America's K-shaped economy
By Marco Quiroz-GutierrezMarch 17, 2026
1 day ago
placeholder alt text
Economy
‘100% completely unsustainable as a society.’ Billionaire advisor calls out widening inequality that leaves America’s poorest 80% ‘falling behind’
By Tristan BoveMarch 17, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of March 17, 2026
By Danny BakstMarch 17, 2026
1 day ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon the Giving Pledge—and it may be working
By Jake AngeloMarch 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.