• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
LeadershipEthics

Alas, Sony has a right to fiddle with the facts on ‘Concussion’

By
Bruce Weinstein
Bruce Weinstein
Down Arrow Button Icon
By
Bruce Weinstein
Bruce Weinstein
Down Arrow Button Icon
September 4, 2015, 9:20 AM ET
In Sony Pictures’ ‘Concussion,’ Will Smith stars as Dr. Bennet Omalu, the doctor who made the first discovery of CTE, a football-related brain trauma, in a pro player.
In Sony Pictures’ ‘Concussion,’ Will Smith stars as Dr. Bennet Omalu, the doctor who made the first discovery of CTE, a football-related brain trauma, in a pro player.Courtesy of Sony
Add Fortune on Google for similar content.

With the recent New York Times report on how Sony may have altered its film, Concussion, to please the NFL, we learn of yet another docudrama playing fast and loose with the facts.

Other recent examples include Straight Outta Compton, which ignores Dr. Dre’s abuse of women and overlooks the homophobia of some of N.W.A.’s lyrics, and The Social Network, which falsely implies that Mark Zuckerberg’s motivation in creating Facebook was his despair over a lost love.

When lines like these blur between entertainment and real life, one has to ask: Should storytellers take stakeholders into account when deciding how to tell a story, especially one based on actual events?

Yes.

Should filmmakers and other kinds of storytellers have the freedom to modify the historical record, or even intentionally misrepresent reality, in the service of their art?

Yes.

And should senior managers of film, television, and publishing companies be willing to tell stories in ways that might alienate others?

Yes.

Here’s why.

Art for money’s sake

The Latin phrase Ars Gratia Artis, which appears underneath MGM’s roaring lion logo means “Art for art’s sake.” No one, including the studio’s founders, Marcus Loew and Louis B. Mayer, ever took that literally. That’s because commercial filmmaking has never and can never function independently from the bottom line.

Legendary script consultant Robert McKee, who shows executives within and beyond Hollywood how to tell compelling stories well and is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, notes that when it comes to filmmaking, art and commerce are inextricably bound. “If you’re a filmmaker,” he told me, “you’re not a poet. You’re spending tens of millions of dollars of other people’s money, and you have a responsibility at least to return the investment.”

 

Billionaire Howard Hughes could afford to produce controversial films like The Outlaw as he saw fit because he owned the studio that made it. For just about everyone else, it’s not ethical, or even possible, to completely ignore the stakeholders’ needs and desires.

But what if one of those stakeholders wants to alter the historical record?

This brings us to Quentin Tarantino.

The ethics of rewriting history

The Weinstein Company (no relation) advertised Tarantino’s Inglourious Basterds as “The movie that rewrote history!” That’s because—spoiler alert—Adolf Hitler is murdered in the story’s climax, and the execution takes place in a crowded cinema. No one could reasonably argue that Tarantino was wrong to take liberties with the historical record. His film is pure escapist entertainment. Wish fulfillment is one of the most satisfying reasons to watch movies, and Tarantino’s story is a brilliant example of that.

But Inglourious Basterds doesn’t purport to be a docudrama. Shouldn’t movies like Concussion, about a physician’s effort to draw attention to the dangers of professional football, hew much more closely to the facts?

The problem isn’t simply that Sony Pictures (SNE) set out to distort the record to appease the National Football League. It’s that it’s not possible to be completely factual in any creative medium, no matter how much one might like to do so.

Screenwriting expert McKee explains that telling a story in two hours that spans years necessarily involves selecting some facts over others, combining the actions of several people into those of a single character, overlooking this event in favor of that one, and other choices. This is why novelist Vladimir Nabokov, author of Lolita, said that there’s no such thing as a “true story.” Even if a story’s subject is a matter of historical record, the story itself will always be shaped—and distorted—by the storyteller. That’s not unethical. It’s inevitable.

But this doesn’t quite let Sony Pictures off the hook.

Courageous leaders and cowardly lions

Pop quiz! What do The Godfather, Chinatown, The Searchers, and Raging Bull have in common?

  1. They’re disturbing stories about human beings at their worst.
  2. Their writers, directors, and producers were unafraid to make them.
  3. They’re on the American Film Institute’s list of the 100 Greatest American Movies of All Time.
  4. Each made a profit.
  5. All of the above.

 

The correct answer is “5.” Another common denominator is that every one of those films is over 30 years old. In 30 years, will Concussion and other let’s-play-it-safe films of today be considered among the greatest ever made? I don’t have a Magic 8 Ball, but I’ll bet its response would be, “Outlook not so good.”

The best films of Francis Ford Coppola, Roman Polanski, John Ford, and Martin Scorsese tackled controversial subjects and revealed aspects of human nature that were less than flattering, and they all made money for the companies that produced them. True, it took some longer than others to do so, and only one—The Godfather—was a bona fide blockbuster, but all ultimately prevailed.

[fortune-brightcove videoid=4461514061001]

 

Even if businesses have a right to do something, that doesn’t mean it’s right for them to do it. If Sony Pictures is really softening the edges around the story of football and head injuries just to keep the NFL happy, as the New York Times alleges, everybody will lose.

  • A potentially riveting story about the intersection of sports, science, and health will be diluted and its impact weakened.
  • Moviegoers will tell themselves, “This story feels rigged,” and they’ll advise their friends to stay away.
  • Sony Pictures won’t get the hit they hoped for

 

Robert McKee observes that television is where bold storytelling now takes place. The Sopranos, Breaking Bad, Ray Donovan—this is where we find works of art that explore the full spectrum of humanity, including its uglier aspects. It’s not a coincidence that HBO, AMC, Showtime, and other networks that produce these kinds of shows are all making money.

The Cowardly Lion eventually found the strength to move past his fears and take a stand. Movie studios willing to do the same may find more than plaudits from pundits like me. They’ll reap fortunes from the millions of people who are hungry for authentic stories that take risks, touch the heart, and show us what it means to be alive in the world today.

Acknowledgments: I’m grateful to Mia Kim, Mark Lagasse, Shannon O’Neill, and Robert McKee for their help in the preparation of this column.

About the Author
By Bruce Weinstein
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
51 minutes ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
SuccessThe Interview Playbook
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
52 minutes ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
53 minutes ago
Nissan CEO Ivan Espinosa was forced to put together a plan to save the Japanese carmaker in just six weeks: ‘I knew what had to be done’ 
AsiaAsia Agenda
Nissan CEO Ivan Espinosa was forced to put together a plan to save the Japanese carmaker in just six weeks: ‘I knew what had to be done’ 
By Andrew StaplesJuly 3, 2026
54 minutes ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
13 hours ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
15 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
15 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
17 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
18 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.