Verizon has a new logo, and it’s really basic

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

A woman uses her phone while walking past a Verizon Store in the SoHo neighborhood of New York City.
A woman uses her phone while walking past a Verizon Store in the SoHo neighborhood of New York City.
Photograph by Andrew Burton —Getty Images

A day after Google broke the Internet by unveiling its new logo, Verizon trumpeted its own rebranding.

The mobile phone carrier showed off the new logo on Twitter, writing, “Our look is evolving along with our customers.”

In an article on its website, the company explained that it’s changing the logo to “go along with our renewed purpose at Verizon,” adding, “In a world that is constantly changing and introducing new technology, our customers rely on us every day to deliver the connections that matter to them.”

Verizon continued, “We make it possible for today’s always-on consumers to watch videos, listen to music, navigate city streets and stay in touch across the globe. Simply put, we deliver the promise of the digital world and we need a logo that expresses our purpose in a way that is truly ours.”

Check out the new logo below:

https://twitter.com/VerizonNews/status/639184330900795392/photo/1