• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal 500

Did Tim Cook save the world?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
August 25, 2015, 8:10 AM ET

Just before the U.S. markets opened Monday, with Asia and Europe in free fall, Tim Cook sent a note of reassurance to CNBC’s Jim Cramer. Today, with the markets poised for a rebound, some are calling for an SEC investigation.

The story, as told by the headlines:

Reuters: S&P 500 Index Falls Into Correction Amid Global Equities Rout
New York Times: Apple stock reacts after Tim Cook email praises China sales
Financial Times: Apple leads technology stock recovery amid China fallout
LA Times: Tech stocks see a brief pick-up as Apple says it’s doing well in China
VentureBeat: Tim Cook’s China statement soothes Apple investor freak-out
The Street: Stock Futures Point to Strong Rebound as China Cuts Rates
The Verge: You know the stock market is in trouble when Tim Cook is emailing Jim Cramer
Fortune: Apple CEO Tim Cook may be in trouble with the SEC

“Cook tried to reassure the markets yesterday,” writes Above Avalon’s Neil Cybart. “It turns out he probably ended up reassuring the entire world.”

This never would have happened if Steve Jobs were alive. See: The stock will take care of itself.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
4 days ago
placeholder alt text
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’
By Emma BurleighFebruary 5, 2026
2 days ago
placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
2 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
2 days ago
placeholder alt text
Crypto
What caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
22 hours ago

Latest in Tech

EconomyDebt
Elon Musk warns the U.S. is ‘1,000% going to go bankrupt’ unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 hours ago
Future of Workthe future of work
Anthropic cofounder says studying the humanities will be ‘more important than ever’ and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
3 hours ago
sarandos
CommentaryAntitrust
Netflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
5 hours ago
AIMark Cuban
AI can make anyone rich: Mark Cuban says it could turn ‘just one dude in a basement’ into a trillionaire
By Sydney LakeFebruary 7, 2026
5 hours ago
C-Suitechief executive officer (CEO)
You’ve vanquished your rival in a CEO succession race. Now, how do you lead them?
By Claire ZillmanFebruary 7, 2026
9 hours ago
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic
Anthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
1 day ago