Why this Japanese company wants to send whiskey to space

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

NASA space Non-Tropical Cyclone Over Canada (NASA, International Space Station, 06/27/12)
Canada, as seen from the International Space Station, in 2012.
Photograph by NASA/JSC

Japanese whiskey maker Suntory is sending samples to space in an experiment to see how the trip might affect the drink’s taste.

Suntory, one of Japan’s largest makers of alcoholic beverages, said Friday that the samples would be stored in a Japanese facility at the International Space Station, the AFP reports.

The company’s researchers believe that storing whiskey in zero-gravity for longer than a year could cause it to age differently than it would on Earth, perhaps leading to a mellower flavor.

The AFP reports that the space whiskey will not be made available for sale, but rather tested in a laboratory by researchers. “For the moment, we’re not thinking about applying the study results to commercial products,” a Suntory spokeswoman told the AFP.