Neiman Marcus wants to sell you stuff, then help you sell it when you’re tired of it

July 23, 2015, 8:19 PM UTC
February Retail Sales Decline Hit Luxury Stores The Hardest
CHICAGO - MARCH 05: A pedestrian walks past a Neiman Marcus store on the Magnificent Mile March 5, 2009 in Chicago, Illinois. Neiman Marcus Group Inc., which operates Neiman Marcus, recently reported a 24 percent decline in sales. (Photo by Scott Olson/Getty Images)
Photograph by Scott Olson — Getty Images

Neiman Marcus wants you to buy its clothing, sell it through the online consignment store The RealReal and then buy more clothing.

The two companies have partnered up in a symbiotic relationship to get consumers to sell off unwanted products for Neiman Marcus gift cards. And to make room for more Neiman Marcus goods, The Dallas News reported.

But The RealReal won’t accept just any brand. It deals in Chanel, Hermès, Louis Vuitton and Prada, to name a few.

“After seeing the increased demand for this service since its pilot program launched in February, we recognized the benefit of offering the service to our customers across the country,” said Wanda Gierhart, chief marketing officer at Neiman Marcus, in a statement to the publication.

Payment after selling items with The RealReal will take the form of gift cards. Neiman Marcus staff will help set up an appointment with the consignment company to help transition customers to the new service.

“As the leader in luxury resale, we couldn’t be prouder to partner with the leader in luxury retail to give our customers and consignors a smart way to shop new luxury items at their favorite retailer and get fast liquidity for those items once they are finished with them,” said The RealReal CEO and founder Julie Wainwright to The Dallas News.

For more on The RealReal, check out this Fortune feature.