Soon, you won’t need to go to Taco Bell to satisfy your burrito craving. Taco Bell will come to you.
The fast-food chain will be launching its delivery service in more than 200 restaurants in Los Angeles, Orange County, the San Francisco Bay Area and selected regions in Dallas, the company announced in a statement. They will be teaming up with startup DoorDash, and orders can be taken on DoorDash’s website or their mobile apps starting today.
Yum Brands (YUM), the parent company of Taco Bell, have long been thinking about extending a delivery service to the brand. In late May, CEO Greg Creed told analysts that adding such a service to Taco Bell could be “a massive sales driver for the brand.” Pizza Hut, which the company also owns, offers a well-established delivery business.
The delivery service is the latest way for popular fast-food outlets to cater to the demands by customers for an easier, faster way to order their food. In April, Chipotle announced it was setting up a partnership with Postmates to start delivering their menu of tacos and salads to 67 cities. In May, McDonald’s began testing a delivery service to selected areas in New York City.
If you’re hungry for a late-night bacon club chalupa from Taco Bell, however, there’s bad news: Taco Bell delivery service is only offered between 10a.m. to 11p.m., according to Bloomberg.
